The Aquamatic Soap Campaign Shows How Many Stain Options There are Today
Meghan Young — June 25, 2016 — Marketing
References: adeevee
Stains may have occurred since the dawn of time -- just in a different way -- but from then until now, they have evolved to include a variety of products that can bring about such clumsy accidents; that's where the Aquamatic Soap ad campaign comes into play. Illustrating different ratios, this campaign cleverly shows that there are more ways to get stains than ever before.
Yet with the help of Aquamatic Soap, those stains have no lasting power. Conceived and executed by Artwork, an ad agency based in Lima, Peru, the Aquamatic Soap ad campaign compares a historical date to today's date. For instance, in 1904, there was only one ice cream flavor -- vanilla. Today, there are too many to count. The same goes with permanent markers and lipsticks.
Yet with the help of Aquamatic Soap, those stains have no lasting power. Conceived and executed by Artwork, an ad agency based in Lima, Peru, the Aquamatic Soap ad campaign compares a historical date to today's date. For instance, in 1904, there was only one ice cream flavor -- vanilla. Today, there are too many to count. The same goes with permanent markers and lipsticks.
Trend Themes
1. Evolution of Stain Removal Products - Innovative stain removal products are evolving to offer more options than ever before.
2. Creative Advertising Campaigns - Ad agencies are developing clever campaigns that effectively illustrate product benefits, driving increased sales growth.
3. Historical Comparisons in Marketing - Marketers are using historical data to create memorable campaigns that resonate with consumers.
Industry Implications
1. Cleaning Products - Cleaning product manufacturers have an opportunity to innovate and create more effective stain removal products with multiple options.
2. Advertising - Advertising firms have an opportunity to develop creative campaigns that effectively illustrate product benefits and make a stronger impact on consumers.
3. Market Research/data Analysis - Marketers and data analysts have an opportunity to leverage historical data to drive successful campaign strategies and engage with consumers on a deeper level.
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