The Aqua Benita SS 2012 Collection Features Beautiful Bar Rafaeli
Leslie Chen — August 10, 2011 — Marketing
References: sassisamblog & highsnobette
Don’t let the beautiful Bar Rafaeli distract you from the gorgeous prints and colors of the Aqua Benita SS 2012 collection.
Perfect for the fun seasons of spring and summer, the line is full of vibrant fabrics like purple leopard print accompanied by the same shade of fringe. Each suit in the Aqua Benita SS 2012 line is also paired with a cover-up to complete the look for a full day at the beach.
Take a look at the collection for yourself to see all the gorgeous pieces it has to offer.
Implications - No longer attracted to subtle styles, consumers are looking for bolder designs. Products that feature a vibrant aesthetic appeal to those who want to make a statement with their purchases. In order to draw in more attention, a company could focus on developing bolder designs.
Perfect for the fun seasons of spring and summer, the line is full of vibrant fabrics like purple leopard print accompanied by the same shade of fringe. Each suit in the Aqua Benita SS 2012 line is also paired with a cover-up to complete the look for a full day at the beach.
Take a look at the collection for yourself to see all the gorgeous pieces it has to offer.
Implications - No longer attracted to subtle styles, consumers are looking for bolder designs. Products that feature a vibrant aesthetic appeal to those who want to make a statement with their purchases. In order to draw in more attention, a company could focus on developing bolder designs.
Trend Themes
1. Bold Designs - Consumers are looking for bolder designs that make a statement.
2. Vibrant Aesthetic - Products with vibrant aesthetic appeal to those who want to stand out.
3. Complete Look - Offering cover-ups alongside swimwear completes the look for a full day at the beach.
Industry Implications
1. Fashion - In the fashion industry, companies can focus on developing bold and vibrant designs to attract consumers.
2. Swimwear - In the swimwear industry, offering complete looks with cover-ups can enhance the customer experience.
3. Resortwear - In the resortwear industry, creating vibrant aesthetic options can cater to those looking to make a statement on their vacations.
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