AppLovin Launches a Developer-Oriented NFT Marketplace, 'Vessel'
Niko Pajkovic — October 5, 2022 — Tech
References: applovin & martechseries
AppLovin, a leading growth platform designed for games developers, has announced the launch 'Vessel,' the brand's first-ever NFT marketplace. The new marketplace is currently available to download via Google Play and Apple app stores.
Both a marketplace and wallet, Vessel has been designed specifically to allow developers to integrate NFTs into their video games, which, in turn, could improve their engagement rates. Overall, the marketplace will enable developers to easily build play-to-earn models for their users.
“The marketplace is live, and our engagement data shows that consumers are more than ready to take part in new ways to play and earn. By combining the consumer demand of NFT creation and purchasing with the high engagement levels associated with gaming, Vessel is showing strong potential as a new monetization stream for mobile games," said Rafael Vivas, AppLovin’s General Manager of New Initiatives.
Image Credit: AppLovin
Both a marketplace and wallet, Vessel has been designed specifically to allow developers to integrate NFTs into their video games, which, in turn, could improve their engagement rates. Overall, the marketplace will enable developers to easily build play-to-earn models for their users.
“The marketplace is live, and our engagement data shows that consumers are more than ready to take part in new ways to play and earn. By combining the consumer demand of NFT creation and purchasing with the high engagement levels associated with gaming, Vessel is showing strong potential as a new monetization stream for mobile games," said Rafael Vivas, AppLovin’s General Manager of New Initiatives.
Image Credit: AppLovin
Trend Themes
1. Developer-oriented NFT Marketplaces - The emergence of developer-oriented NFT marketplaces encourages the integration of NFTs into video games, which could improve engagement rates and create new monetization streams.
2. Play-to-earn Models in Video Games - Developers can easily build play-to-earn models using NFTs, which can incentivize players and create new revenue streams for mobile games.
3. Combining Nfts and Gaming - The combination of NFT creation and purchasing with the high engagement levels associated with gaming has the potential to create disruptive innovation opportunities in the gaming industry.
Industry Implications
1. Mobile Gaming - The launch of developer-oriented NFT marketplaces presents a disruption opportunity for the mobile gaming industry, by offering a new way to monetize games and incentivize players.
2. NFT Marketplaces - The emergence of developer-oriented NFT marketplaces presents a disruptive innovation opportunity for the NFT industry, by expanding the use cases of NFTs beyond traditional markets like art and collectibles.
3. Blockchain Gaming - The integration of NFTs into video games creates disruptive innovation opportunities for the blockchain gaming industry, by introducing new revenue models and incentivizing players to actively participate in game economies.
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