Yael Naim Soars Thanks To MacBook Air Ad
References: youtube & arabaquarius.blogspot
The Apple commercial trend is becoming very consistent. One day Apple uses a song in a new commercial, and the next day, the song instantly flies up the charts selling downloads like hot cakes.
The newest example is singer/songwriter Yael Naim, whose song 'New Soul' is featured in the new Apple MacBook commercial. The song instantly jumped up the iTunes song downloads chart, sitting at #2 at the moment.
I remember the days when artists used to scoff at the idea of big companies using their music in commercials and ads, for fear of cheapening their 'art'. I imagine these days there must be a long line of songs being pushed to Apple in hope of becoming the 'chosen one'.
As for lucky Yael Naim, she was born in Paris in 1978 to Jewish-Tunisian parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she learned Hebrew and trained as a pianist. Her first solo album, In A Man's Womb, was released in 2001 and her second, Yael Naim, was released in October, 2007 in France peaking at number 11. Her style has been described as having a touch of folk and jazz, with mysterious and evocative words sung with a delicate and intentionally slightly husky voice.
UPDATE - On Billboard's new issue for the week of (2008-02-16), Yael Naim's 'New Soul' is the Hot Shot debut at no. 9!
The newest example is singer/songwriter Yael Naim, whose song 'New Soul' is featured in the new Apple MacBook commercial. The song instantly jumped up the iTunes song downloads chart, sitting at #2 at the moment.
I remember the days when artists used to scoff at the idea of big companies using their music in commercials and ads, for fear of cheapening their 'art'. I imagine these days there must be a long line of songs being pushed to Apple in hope of becoming the 'chosen one'.
As for lucky Yael Naim, she was born in Paris in 1978 to Jewish-Tunisian parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she learned Hebrew and trained as a pianist. Her first solo album, In A Man's Womb, was released in 2001 and her second, Yael Naim, was released in October, 2007 in France peaking at number 11. Her style has been described as having a touch of folk and jazz, with mysterious and evocative words sung with a delicate and intentionally slightly husky voice.
UPDATE - On Billboard's new issue for the week of (2008-02-16), Yael Naim's 'New Soul' is the Hot Shot debut at no. 9!
Trend Themes
1. Apple Commercial Boosts Music Artists - The consistent trend of Apple using songs in their commercials is driving artists' songs up the charts and increasing their downloads.
2. Songs in Commercials Drive Sales - The practice of featuring songs in commercials, like Apple's MacBook commercial featuring Yael Naim's 'New Soul,' leads to a significant increase in song downloads and sales.
3. Artists Embrace Commercials for Exposure - Musicians are increasingly open to having their music featured in commercials as it provides a platform for their work and boosts their popularity.
Industry Implications
1. Music Industry - The music industry can leverage the trend of featuring songs in commercials to promote artists and drive sales of their music.
2. Advertising Industry - The advertising industry has an opportunity to collaborate with musicians and use their songs to create impactful commercials that resonate with consumers and increase brand awareness.
3. Technology Industry - The technology industry, exemplified by Apple, can continue to innovate by partnering with artists and leveraging their music to enhance the marketing of their products and services.
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