The Field Trip Program Targets Kids
Marissa Brassfield — October 12, 2008 — Marketing
Apple is launching a brand-new series called Field Trip, which invites teachers and their students into an Apple retail store for a one-hour program. Naturally, this is a thinly-veiled marketing opportunity, as kids at this age are rather persuasive. I can hear the chorus of, "Mommy, I need this one," as I'm writing this.
On the surface, the Field Trip program is a great plan. The kids can either showcase work they've already completed--digital creations like presentations, slideshows, or movies--or create their own projects using the computer workstations within the Apple retail store. And parents and friends are welcome to join students participating in the program to further cement their brand association.
On the surface, the Field Trip program is a great plan. The kids can either showcase work they've already completed--digital creations like presentations, slideshows, or movies--or create their own projects using the computer workstations within the Apple retail store. And parents and friends are welcome to join students participating in the program to further cement their brand association.
Trend Themes
1. Retail Store Field Trips - Creating guided tours in retail stores for students and teachers can influence brand loyalty and drive sales
2. Brand Immersion Programs - Developing customized experiential education programs for students can increase brand awareness and create loyal customers
3. Educational Marketing Campaigns - Designing educational programs that incorporate brand products can build positive associations and increase sales
Industry Implications
1. Technology - Creating field trip programs in technology retail stores can increase customer engagement and sales
2. Education - Developing brand immersion programs for students can promote brand awareness and encourage future sales
3. Consumer Goods - Designing educational marketing campaigns for products can create positive brand associations and increase sales
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