This Commercial Was Created for a Scanning App Targeted at Students
Mishal Omar — August 17, 2016 — Tech
References: adweek
This app commercial uses a playful display to advertise something that could be extremely useful for high school and college students.
The commercial shows hundreds of drones carrying notebooks while college-aged students attempt to catch them by jumping and using tricks to get to them. As the students struggle to catch the notebooks, the app commercial reveals its purpose -- to show that the cumbersome act of carrying notebooks around is more trouble than it is worth. The app this commercial is advertising allows students to scan their textbooks and convert them into PDF format, making for easy reading and transferring as well as lightening the load that students need to carry between classes.
This commercial is able to get its message across in a playful way that still highlights a struggle that many students are likely to relate to.
The commercial shows hundreds of drones carrying notebooks while college-aged students attempt to catch them by jumping and using tricks to get to them. As the students struggle to catch the notebooks, the app commercial reveals its purpose -- to show that the cumbersome act of carrying notebooks around is more trouble than it is worth. The app this commercial is advertising allows students to scan their textbooks and convert them into PDF format, making for easy reading and transferring as well as lightening the load that students need to carry between classes.
This commercial is able to get its message across in a playful way that still highlights a struggle that many students are likely to relate to.
Trend Themes
1. Scanning Apps for Students - Developing scanning apps that cater specifically to the needs of high school and college students can disrupt the traditional methods of studying and note-taking.
2. Digital Document Conversion - Creating innovative solutions for converting physical textbooks and documents into digital formats can revolutionize reading and information storage, enhancing accessibility and convenience.
3. Playful Advertising Campaigns - Using playful and relatable storytelling techniques in commercial advertisements can effectively engage and resonate with target audiences, promoting brand awareness and product adoption.
Industry Implications
1. Education Technology - The education technology industry can explore the development of user-friendly scanning apps that optimize learning experiences and streamline academic workflows for students.
2. E-book Publishing - The e-book publishing industry can capitalize on disruptive innovations in digital document conversion to provide seamless access to educational materials and enable personalized learning experiences.
3. Digital Advertising - The digital advertising industry can leverage playful storytelling techniques to create engaging campaigns that resonate with target audiences and drive brand awareness and customer acquisition.
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