The Apollo Dress Shirt Incorporates Spacesuit Technology
Michael Hines — June 15, 2012 — Tech
References: kickstarter & technabob
Feeling uncomfortable in business attire is typical, unless you happen to be wearing the Apollo dress shirt. Apollo was developed by the Ministry of Supply, a startup founded by athletes from MIT. This dress shirt looks normal, but it's actually made of some of the same materials found in spacesuits. The Apollo dress shirt uses the same Phase-change Materials (PCMs) used in NASA spacesuits to absorb heat from your body (when it's hot), and then release it (when it's cold). In addition to regulating your body temperature, the shirt's crafty blend of fibers also helps to regulate sweat, wicking it away as soon as it forms.
The Apollo dress shirt is able to fight odor thanks to its anti-microbial coating and Silver threads. It's able to stay wrinkle-free thanks to the "Strain Analysis" used by the group to develop the shirt. The Ministry of Supply has surpassed its Kickstarter funding goal of $30,000, which means that the $129 Apollo shirt should be out sometime soon.
The Apollo dress shirt is able to fight odor thanks to its anti-microbial coating and Silver threads. It's able to stay wrinkle-free thanks to the "Strain Analysis" used by the group to develop the shirt. The Ministry of Supply has surpassed its Kickstarter funding goal of $30,000, which means that the $129 Apollo shirt should be out sometime soon.
Trend Themes
1. Nasa-inspired Clothing - There is potential for fashion startups to develop clothing using materials derived from NASA technology to create more comfortable and functional clothing.
2. Smart Clothing - There is an opportunity in the fashion industry to further merge technology and clothing by creating smart clothing that is temperature regulating, sweat-wicking, and wrinkle-free like the Apollo dress shirt.
3. Athletic-inspired Business Attire - As the line between sportswear and business attire continues to blur, there is potential for more fashion startups to create athletic-inspired business attire like the Apollo dress shirt.
Industry Implications
1. Fashion - Fashion companies can use NASA-inspired materials to create innovative clothing that is more comfortable, functional, and technologically advanced than ever before.
2. Technology - There is an opportunity for technology companies to partner with fashion companies to create wearable technology that regulates body temperature, wicks sweat, and stays wrinkle-free like the Apollo dress shirt.
3. Athletic Wear - Athletic wear companies can expand into the business attire market by using their expertise in creating comfortable, performance-focused clothing to create business attire that is as comfortable as sportswear like the Apollo dress shirt.
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