The Aphex Twin Merch Takes an Incredibly Unsettling Turn
Kalin Ned — November 28, 2018 — Pop Culture
References: aphextwin.warp.net & dezeen
T-shirts, hoodies, posters, babygrows, umbrellas, anti-pollution masks, and three seriously creepy teddy bears are all constituents of Aphex Twin merch collection. The electronic musician, whose real name is Richard David James, delights and spooks his fans with a line-up of seriously questionable items.
Of course, the key object in the range of Aphex Twin merch is the trio of fuzzy bears. Available in yellow, orange or green, each of the fuzzy toys boasts James' superimposed face. Another eerie and somewhat horrific item is the umbrella which, when opened, reveals a computer-edited image of James with an extremely menacing and grotesque grin. The musician cleverly ties each item in the collection to "visual motifs featured in music videos across [his] discography."
This unusual approach to self-promotion is definitely going to put the London-based producer in the spotlight.
Of course, the key object in the range of Aphex Twin merch is the trio of fuzzy bears. Available in yellow, orange or green, each of the fuzzy toys boasts James' superimposed face. Another eerie and somewhat horrific item is the umbrella which, when opened, reveals a computer-edited image of James with an extremely menacing and grotesque grin. The musician cleverly ties each item in the collection to "visual motifs featured in music videos across [his] discography."
This unusual approach to self-promotion is definitely going to put the London-based producer in the spotlight.
Trend Themes
1. Creepy Music-inspired Merchandise - Opportunity for companies in the music industry to expand merchandise offerings with unsettling designs, tapping into the horror genre trend.
2. Augmented Reality Merchandise - Opportunity for innovative companies in the entertainment industry to create merchandise with AR technology, enhancing fans' engagement with the artist and their music videos.
3. Nostalgic Teddy Bears Merchandise - Opportunity for toy companies to create teddy bears with a nostalgic and creepy twist, targeting consumers who enjoy the horror genre and the novelty of unusual merchandise.
Industry Implications
1. Music - Disruptive innovation opportunity for musicians to expand merchandise offerings with unique designs, tapping into the horror genre trend and reinforcing their brand image.
2. Entertainment - Disruptive innovation opportunity for entertainment companies to create merchandise with AR technology, enhancing fans' engagement with the artist and their music videos, while creating unique and memorable experiences.
3. Toy - Disruptive innovation opportunity for toy companies to create creepy and unusual merchandise, such as the teddy bears in the Aphex Twin collection, targeting consumers who enjoy the horror genre and the novelty of unusual merchandise.
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