The Anthony No Sweat Body Defense is Made with Tapioca Starch
Michael Hemsworth — August 19, 2020 — Marketing
The Anthony No Sweat Body Defense comes as an alternative to conventional powders that will provide effective relief from chaffing that can occur on a daily basis or when partaking in athletic training.
The cream is made with tapioca starch and will dissolve into a powder upon contact with the skin to provide targeted relief from skin irritation before it can start. This will eliminate the need to carefully apply powder alternatives and will also provide a more mess-free experience.
The Anthony No Sweat Body Defense comes in both tubes and pump bottle options, and is free from parabens as well as talc. The product is perfect for use before a workout or when heading out for long walk during the summer months.
The cream is made with tapioca starch and will dissolve into a powder upon contact with the skin to provide targeted relief from skin irritation before it can start. This will eliminate the need to carefully apply powder alternatives and will also provide a more mess-free experience.
The Anthony No Sweat Body Defense comes in both tubes and pump bottle options, and is free from parabens as well as talc. The product is perfect for use before a workout or when heading out for long walk during the summer months.
Trend Themes
1. Chafe Prevention Cosmetics - Innovative skincare products specifically designed to prevent chafing, providing more comfort and convenience.
2. Tapioca-based Skincare - The development and use of tapioca starch as a key ingredient in skincare products, offering an alternative to traditional powders.
3. Paraben-free Cosmetics - The trend towards paraben-free cosmetics that promote healthier, more natural ingredients.
Industry Implications
1. Sports and Athletic Wear - Opportunities for sportswear companies to partner with skincare brands to promote the benefits of chafe prevention cosmetics in enhancing athletic performance and overall comfort.
2. Personal Care and Cosmetics - Disruptive innovation opportunities for cosmetic brands to invest in research and development of innovative skincare products with natural ingredients that target specific skin issues such as chafing prevention.
3. Outdoor and Active Lifestyle - The growing demand for skincare products that provide comfort and convenience for individuals living an active and outdoor lifestyle.
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