Shoe Brand Anothersole Gives Back to Community with Buy 1feed 1Initiative
Grace Mahas — September 10, 2020 — Social Good
References: intl.anothersole & intl.anothersole
Anothersole, an affordable luxury footwear brand, offers a range of playful yet elevated shoes perfect for work, travel, and play. Its signature shoe boasts a simple silhouette and is available in an array of colorways—ranging from Avocado, Rose Gold, and Lavender, among others—that will suit any style and taste preference.
In addition to offering premium footwear, the brand is also dedicated to giving back to its community with its 'Buy1Feed 1' initiative. The founders of Anothersole realized on a trip to Vietnam (where the shoes are manufactured) that the children needed more than just access to food, but also "a sustainable environment for self-regulated growth and opportunities for the children [have] reliable shelter, ...an education and [a] brighter future."
Image Credit: Anothersole
In addition to offering premium footwear, the brand is also dedicated to giving back to its community with its 'Buy1Feed 1' initiative. The founders of Anothersole realized on a trip to Vietnam (where the shoes are manufactured) that the children needed more than just access to food, but also "a sustainable environment for self-regulated growth and opportunities for the children [have] reliable shelter, ...an education and [a] brighter future."
Image Credit: Anothersole
Trend Themes
1. Affordable Luxury - Opportunities for other brands to offer affordable luxury items while supporting social causes through initiatives like 'Buy1Feed1'.
2. Playful Silhouettes - Disruptive innovation opportunities in the fashion industry to create playful yet elevated designs for footwear that serve a purpose beyond aesthetics.
3. Community Giveback Programs - Increasing popularity of community giveback programs and initiatives among affordable luxury brands which encourage consumers to make a purchase while also contributing to a greater cause.
Industry Implications
1. Fashion Retail - Fashion retailers can take inspiration from Anothersole's efforts to support social causes and implement similar initiatives of their own to appeal to socially conscious consumers.
2. Manufacturing - Other manufacturers in the fashion industry can implement similar programs in their factories to support the local community and encourage socially conscious consumerism.
3. Social Impact Investment - Growing opportunities for social impact investors to invest in affordable luxury brands that are dedicated to community giveback programs and initiatives, thus making a positive social impact while also generating returns.
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