Charli Cohen Introduced the ANON Collection as Its FW18 Release
References: shop.charli-cohen & hypebeast
Technical fashion label Charli Cohen turned to the concept of the dark web when crafting its latest Fall/Winter 2018 series entitled the 'ANON' collection. More specifically, the brand looked into the contradicting ideas that lay under what it calls the "mysterious underbelly of the Internet." The space that isn't monitored, leaving room for areas such as drug dealings and academic research to exist. This concept is translated into the unconventional fabric usage, textures, and pixel graphics throughout the capsule.
The ANON collection has a simplistic, yet intricate color palette for the FW18 season. It boasts mainly gray and earthy hues, while delivering a camouflage suitable for the virtual concept, as well as some metallic tones. Performance fabrics are also used throughout the collection, such as technical reconstructions of merino wool and denim. Some standout items from the ANON collection include the reworked bomber jacket, graphic printed t-shirts that read "404 NOT FOUND," and the militaristic utility coats. The first few items have reached Charli Cohen's website, and the remaining pieces will drop in August of this year.
The ANON collection has a simplistic, yet intricate color palette for the FW18 season. It boasts mainly gray and earthy hues, while delivering a camouflage suitable for the virtual concept, as well as some metallic tones. Performance fabrics are also used throughout the collection, such as technical reconstructions of merino wool and denim. Some standout items from the ANON collection include the reworked bomber jacket, graphic printed t-shirts that read "404 NOT FOUND," and the militaristic utility coats. The first few items have reached Charli Cohen's website, and the remaining pieces will drop in August of this year.
Trend Themes
1. Dark Web-inspired Menswear - Opportunity for fashion brands to incorporate unconventional fabric usage, textures, and pixel graphics into their collections.
2. Virtual Concept Camouflage - Potential for brands to create camouflage designs suitable for the virtual concept using gray and earthy hues, as well as metallic tones.
3. Performance Fabrics in Fashion - Innovative fabric reconstruction, such as technical merino wool and denim, can enhance the functionality and aesthetics of clothing collections.
Industry Implications
1. Fashion - Fashion brands can explore the dark web-inspired design aesthetic to attract a niche market of consumers.
2. Textile - Textile companies can develop performance fabrics that mimic the qualities of technical reconstructions like merino wool and denim.
3. E-commerce - Opportunity for e-commerce platforms to showcase and sell dark web-inspired menswear collections, catering to a tech-savvy customer base.
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