Annenberg in Santa Monica Makes Luxury Accessible to All
Marissa Brassfield — April 26, 2009 — Art & Design
References: www01.smgov.net & notcot
The Annenberg Community Beach House in Santa Monica is the first city-run beach house of its kind on the California coast, and this newly renovated LEED facility is officially one of the sweetest hotspots to hold your summer beach bash.
The Annenberg Community Beach House features a giant pool and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required.
Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items.
The Annenberg Community Beach House features a giant pool and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required.
Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items.
Trend Themes
1. Luxury Everyday Products - Opportunity for companies to create everyday products with prestigious elements to appeal to consumers looking to inject luxury into their lives.
2. Accessible Luxury Experiences - Opportunity to provide luxury experiences that are accessible and open to the public, removing the need for memberships.
3. Revamped Facilities - Opportunity to renovate existing facilities to provide a high-end experience to consumers.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to create luxury everyday products that offer a sense of exclusivity.
2. Hospitality - Opportunity for the hospitality industry to provide accessible luxury experiences that cater to a broader audience.
3. Real Estate - Opportunity for real estate developers to revamp existing facilities and transform them into high-end destinations.
1
Score
Popularity
Activity
Freshness
