Nike Teams with Atmos for 2013 Men's and Women's Sneakers
Jonathon Brown — December 2, 2012 — Fashion
References: hypebeast
Nike recently released a new pair of Air Force 1s for Black Friday and now present some new Air Max 1 looks for the spring with these animal skin sneakers.
The new sneakers are a collaboration with Japanese retailer Atmos. Dubbed The Animal Camo Pack, the two shoe collection consists of one look for men as well as one for women. The men's sneaker is an Air Max 1 with a black python and green camouflage upper section with a white bottom trim. The women's sneaker achieves a lighter, somehow sportier look using a leopard pattern as well as desert camouflage upper section and white bottom trim.
These animal skin sneakers follow a trend of animal print use that's popped up lately on everything from snap backs to belts to wallets. The Nike Atmos collaboration will be released in January 2013.
The new sneakers are a collaboration with Japanese retailer Atmos. Dubbed The Animal Camo Pack, the two shoe collection consists of one look for men as well as one for women. The men's sneaker is an Air Max 1 with a black python and green camouflage upper section with a white bottom trim. The women's sneaker achieves a lighter, somehow sportier look using a leopard pattern as well as desert camouflage upper section and white bottom trim.
These animal skin sneakers follow a trend of animal print use that's popped up lately on everything from snap backs to belts to wallets. The Nike Atmos collaboration will be released in January 2013.
Trend Themes
1. Animal Print Fashion - There is a trend of animal print use in fashion, including sneakers, which presents an opportunity for brands to create unique designs.
2. Collaborative Footwear Collections - Collaborations between different brands and retailers, like Nike and Atmos, are becoming popular in the sneaker industry, leading to innovative and unique shoe designs.
3. Merging Fashion and Sports - The use of animal print patterns in sporty shoe designs showcases the trend of merging fashion and sports, offering an opportunity for brands to tap into the growing athleisure market.
Industry Implications
1. Fashion - The fashion industry can leverage the animal print trend to create clothing and accessories that appeal to consumers looking for bold and unique style choices.
2. Footwear - The footwear industry can explore collaborations and creative designs inspired by animal prints to attract sneaker enthusiasts and fashion-forward consumers.
3. Sportswear - The sportswear industry can integrate animal print patterns into their collections, facilitating the trend of merging fashion and sports, catering to consumers seeking stylish and functional athletic apparel.
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