Havas Genève Shows Why Pets are Often Left Forgotten
Riley von Niessen — August 4, 2016 — Marketing
References: havasworldwide.ch & fubiz.net
Havas Genève, an advertising agency that's based in Switzerland, created a campaign that reveals common reasons for animal abandonment for the SPA Genève, an pet refugee center.
The resulting ads are emotional to view, with the company showing somber pets left behind by families who have shifted interests in their lives or are simply no longer there to take care of them.
The ads also reveal that animal abandonment "is not always deliberate," with one image showing a dog looking on to its owner in a casket. Along with this are the words "They are not always included in the will" and "Give them a new home." Other ads depict a cat forgotten as a family expands and a dog left behind by a people moving.
The resulting ads are emotional to view, with the company showing somber pets left behind by families who have shifted interests in their lives or are simply no longer there to take care of them.
The ads also reveal that animal abandonment "is not always deliberate," with one image showing a dog looking on to its owner in a casket. Along with this are the words "They are not always included in the will" and "Give them a new home." Other ads depict a cat forgotten as a family expands and a dog left behind by a people moving.
Trend Themes
1. Emotional Marketing - Using emotional marketing to create a lasting impact on consumers.
2. Pet Adoption - Increased focus on pet adoption due to animal abandonment campaigns.
3. Animal Welfare - Increased awareness and support for animal welfare due to heart-wrenching animal abandonment ads.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create emotional marketing campaigns.
2. Pet Care - Importance of pet adoption and animal welfare initiatives in the pet care industry.
3. Non-profit - Initiatives by non-profit organizations to increase awareness and support for animal welfare.
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