The Angry Birds Rubber Ball Brings the App to the Playground
Renee Ramsarran — February 18, 2011 — Life-Stages
References: blog.laptopmag & craziestgadgets
These colorful Angry Birds Rubber Balls will surely be a hit on the school playground. The popular characters from the iconic phone app have been printed onto the round rubber toys, furrowing brows and all. As I have yet to see a green pig design, I'll assume your playmates will take their place during a ruthless game of dodgeball.
These Angry Birds Rubber Balls are part of the latest wave of plumed-crazed items.
Implications - The inception of Angry Birds into mainstream society has given the game a cult-like status. Consumer obsession with these avians has allowed for various products made in their honor, allowing companies to capitalize on the game's success. Whether it's for adults or children, Angry Birds products comprise a successful franchise easily marketable to just about anyone.
These Angry Birds Rubber Balls are part of the latest wave of plumed-crazed items.
Implications - The inception of Angry Birds into mainstream society has given the game a cult-like status. Consumer obsession with these avians has allowed for various products made in their honor, allowing companies to capitalize on the game's success. Whether it's for adults or children, Angry Birds products comprise a successful franchise easily marketable to just about anyone.
Trend Themes
1. Mainstream Product Franchises - The success of the Angry Birds game has paved the way for various products based on popular franchises, creating opportunities for companies to capitalize on cult-like consumer obsession.
2. Character Branded Playground Toys - The introduction of Angry Birds Rubber Balls showcases the potential for character-branded toys in playgrounds, presenting opportunities for companies to tap into the lucrative market of kids' playtime.
3. App-inspired Physical Products - The creation of Angry Birds Rubber Balls exemplifies the trend of turning digital app experiences into tangible physical products, allowing companies to bridge the gap between virtual and real-world play.
Industry Implications
1. Toy Manufacturing - The success of Angry Birds Rubber Balls highlights the potential for toy manufacturers to develop character-branded playground toys and capitalize on popular digital game franchises.
2. Consumer Product Merchandising - The rise of Angry Birds-themed products demonstrates opportunities for consumer product merchandisers to create and market a wide range of character-branded items based on popular mobile games.
3. Digital App Licensing - The popularity of Angry Birds-inspired physical products indicates potential for digital app licensors to extend their brand influence into the physical realm, opening up new revenue streams and partnership opportunities.
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