The Angle Razor Reinvents the Straight Razor for the 21st Century
Jo Barnard — February 22, 2018 — Fashion
References: anglerazor & morrama
The Angle Razor is a machined aluminium straight razor with a beautifully minimal design. Designed by Morrama, a London-based design agency, the razor reimagines and celebrates the ceremony of shaving by enabling users to re-create the barbering ritual at home. The result is a unique and considered a straight razor suitable for the 21st century.
While the Angle Razor still has everything that one would expect to find in a traditional straight razor, the team updated the ergonomics and the functionality to make a more versatile and compact shaving tool for personal use. As well as costing significantly less than cartridge razors, the zero-plastic Angle Razor is also a better choice for the environment too.
Even better, there is no subscription service; the Angle Razor is designed to last a lifetime, not just the lifetime of a subscription. Utilizing double edged (DE) razor blades that are available anywhere in the world, the Angle Razor isn't as costly or time-consuming to use as a traditional straight razor as it doesn’t require the use of a strop or any sharpening tools and the blades are less than £0.10 ($0.14) each.
Launching on Kickstarter on 1st March, early birds will be able to get ahold of the Angle Razor for 30% off retail price at only £45 ($60).
While the Angle Razor still has everything that one would expect to find in a traditional straight razor, the team updated the ergonomics and the functionality to make a more versatile and compact shaving tool for personal use. As well as costing significantly less than cartridge razors, the zero-plastic Angle Razor is also a better choice for the environment too.
Even better, there is no subscription service; the Angle Razor is designed to last a lifetime, not just the lifetime of a subscription. Utilizing double edged (DE) razor blades that are available anywhere in the world, the Angle Razor isn't as costly or time-consuming to use as a traditional straight razor as it doesn’t require the use of a strop or any sharpening tools and the blades are less than £0.10 ($0.14) each.
Launching on Kickstarter on 1st March, early birds will be able to get ahold of the Angle Razor for 30% off retail price at only £45 ($60).
Trend Themes
1. Minimal Design Straight Razors - Designing straight razors with minimalist aesthetics offers an opportunity for disruptive innovation in the grooming industry.
2. Environmentally Friendly Shaving Tools - Creating zero-plastic shaving tools that are better for the environment opens up disruptive innovation opportunities in the personal care industry.
3. Lifetime-use Razors - Developing straight razors designed to last a lifetime, without the need for subscription services, presents a disruptive innovation opportunity in the shaving industry.
Industry Implications
1. Grooming - The grooming industry can explore the trend of designing minimalistic straight razors to cater to customers' aesthetic preferences.
2. Personal Care - The personal care industry can tap into the demand for environmentally friendly shaving tools by developing zero-plastic alternatives.
3. Shaving - The shaving industry can disrupt traditional practices by offering razors that are designed to last a lifetime without the need for subscription services.
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