Andrew Bush Gives You a Different Perspective on an Everyday Item
Joanne Lam — August 11, 2010 — Art & Design
References: andrewbush.net & ssense
This 'Minimal Envelope' photo series by Andrew Bush provides its viewers with an alternate perspective of an everyday item that we'd usually disregard.
Incorporating different shapes and shades into these photo works, Andrew Bush leaves the audience wondering about the true meaning behind this piece. In doing so, viewers glance at every single detail which was actually the artist's intention —for the normally unnoticed to get noticed.
Implications - Consumers can continue to purchase the same day to day objects for years without thinking about switching to a similar (and potentially better) product. Products that cleverly play with design or branding can grab the attention of consumers. Products that jump out make consumers feel their own individuality. By offering a product with a slight change, companies can find an entryway into an otherwise closed market.
Incorporating different shapes and shades into these photo works, Andrew Bush leaves the audience wondering about the true meaning behind this piece. In doing so, viewers glance at every single detail which was actually the artist's intention —for the normally unnoticed to get noticed.
Implications - Consumers can continue to purchase the same day to day objects for years without thinking about switching to a similar (and potentially better) product. Products that cleverly play with design or branding can grab the attention of consumers. Products that jump out make consumers feel their own individuality. By offering a product with a slight change, companies can find an entryway into an otherwise closed market.
Trend Themes
1. Creative Envelopes - The use of creative and visually appealing envelopes, such as Andrew Bush's 'Minimal Envelope' photo series, can attract consumers and differentiate a brand in the market.
2. Attention-grabbing Design - Products that cleverly play with design and branding can attract consumers and make them feel unique, offering opportunities for companies to enter otherwise closed markets.
3. Reimagined Everyday Items - Artistic representations of everyday objects, such as Andrew Bush's 'Minimal Envelope' photo series, can create new perspectives and offer disruptive innovation opportunities in various industries.
Industry Implications
1. Stationery - Incorporating creative and visually appealing envelope designs, like the ones featured in Andrew Bush's 'Minimal Envelope' photo series, can differentiate brands and attract consumers.
2. Marketing and Advertising - Attention-grabbing design and unique perspectives on everyday objects can offer disruptive innovation opportunities in marketing and advertising, allowing companies to stand out in a crowded marketplace.
3. Gift and Card Industry - Reimagined everyday items, like the artistic envelopes featured in Andrew Bush's 'Minimal Envelope' photo series, can offer unique and creative gift and card options, providing a new perspective on a traditional industry.
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