Andreas Kock's ‘Stalker' Series is a Peeping Tom'
Emily Evans — July 14, 2011 — Fashion
References: cameralink & mymodernmet
The thought of being peeped on from an opposing hotel room—like the shots within Andreas Kock’s ‘Stalker’ photography—seems totally creepy; however, with scandals like the recent Erin Andrews of ESPN peeping Tom debacle surfacing lately, this photography seems all too likely.
Andreas Kock is the talented photographer behind the shoot; he uses dimly lit lighting and distanced camera angles to create a captivating and eerie photographic series. While Andreas Kock’s ‘Stalker’ photography was originally created as a fashion editorial, it seems more like shots from an alluring horror movie; this shoot will have people covering their windows with curtains at night!
Implications - The use of celebrity endorsements is undoubtedly highly expensive, and with such companies should constantly be thinking of other ways to incorporate Hollywood movements or news events into their design concepts. The use of peeping Tom photography following the Erin Andrews scandal is an example of how a company or artist can attach themselves to a media tidal wave.
Andreas Kock is the talented photographer behind the shoot; he uses dimly lit lighting and distanced camera angles to create a captivating and eerie photographic series. While Andreas Kock’s ‘Stalker’ photography was originally created as a fashion editorial, it seems more like shots from an alluring horror movie; this shoot will have people covering their windows with curtains at night!
Implications - The use of celebrity endorsements is undoubtedly highly expensive, and with such companies should constantly be thinking of other ways to incorporate Hollywood movements or news events into their design concepts. The use of peeping Tom photography following the Erin Andrews scandal is an example of how a company or artist can attach themselves to a media tidal wave.
Trend Themes
1. Peeping Tom Photography - Disruptive innovation opportunity: Companies and artists can leverage this trend by using voyeuristic imagery to create captivating and eerie visuals in their marketing campaigns.
2. Dimly Lit Lighting - Disruptive innovation opportunity: Industries can explore the use of dimly lit lighting techniques to create a mysterious and unsettling atmosphere in their products or services.
3. Media Tidal Wave - Disruptive innovation opportunity: Businesses can capitalize on media scandals and news events by creating innovative and timely marketing strategies that tap into the public's interest.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can experiment with peeping Tom photography to create edgy and provocative fashion campaigns.
2. Film - Disruptive innovation opportunity: Filmmakers can incorporate dimly lit lighting techniques to enhance the suspense and intensity of horror and thriller movies.
3. Marketing and Advertising - Disruptive innovation opportunity: Marketers and advertisers can utilize media tidal waves to create viral campaigns that resonate with consumers and generate buzz for their brands.
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