Andrea Tonellotto Creates Simple Yet Powerful Images with an Instant Camera
Leslie Chen — May 25, 2011 — Fashion
References: getaddictedto & behance.net
Polaroid photos have such a distinct quality to them that it's hard not to recognize, which is exactly why the Andrea Tonellotto 'Nobody. Is There Anybody Out There' photo series resonates so clearly. The photographs are simple and show empty places but are filled with meaning.
Andrea Tonellotto masters the art of the polaroid with these photos which show a subdued quality through the blurry lines and muted colors. Evoking a nostalgic feeling, Andrea Tonellotto's photos have the distinct power of being so simple yet so rich. The most amazing part is that there has been no use of Photoshop in the creation of these images.
Using the polaroid photo effect to its best ability, Andrea Tonellotto turns simple subjects and images into a series that is imbued with an ambiguous sort of depth.
Andrea Tonellotto masters the art of the polaroid with these photos which show a subdued quality through the blurry lines and muted colors. Evoking a nostalgic feeling, Andrea Tonellotto's photos have the distinct power of being so simple yet so rich. The most amazing part is that there has been no use of Photoshop in the creation of these images.
Using the polaroid photo effect to its best ability, Andrea Tonellotto turns simple subjects and images into a series that is imbued with an ambiguous sort of depth.
Trend Themes
1. Nostalgic Photography - Disruptive innovation opportunity: Develop a polaroid-inspired filter or editing tool for digital photography to recreate the distinct quality of polaroid photos.
2. Minimalist Art - Disruptive innovation opportunity: Create a platform or app that allows users to easily create simple yet powerful images like Andrea Tonellotto's polaroid photos.
3. Analog Resurgence - Disruptive innovation opportunity: Design and manufacture a new line of instant cameras that capture the unique qualities of polaroid photos.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop new camera technology that combines digital features with the aesthetic appeal of polaroid photos.
2. Art and Design - Disruptive innovation opportunity: Create a line of home decor products featuring prints that mimic the style of Andrea Tonellotto's polaroid photos.
3. Image Editing Software - Disruptive innovation opportunity: Develop a software program that automatically transforms digital photos into polaroid-like images with the signature blurry lines and muted colors.
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