Blaken Deepsea by Andre Borchers Adds Intense Burst of Brightness
Jonathon Brown — November 28, 2012 — Marketing
References: blaken & highsnobiety
This new Rolex by Andre Borchers contrasts the rich black finish that covers most of the watch with the burst of bright color anchoring the watch face.
If this is something you're interested in, act fast because there are only seven of these timepieces available. Every piece comes with a Blaken Outdoor Box with custom engraving. You'll also get a warranty (although the length is not specified), a watch strap and a Limited Edition Certificate to put on the fridge for all your friends to see.
What makes this design brilliant is the clean and powerful, yet subtle black that gives the watch a very upscale and versatile frame. The center of the watch totally spits in the face of this reserved elegance with bright, comic illustrations reminiscent of graphic street art and even graffiti.
If this is something you're interested in, act fast because there are only seven of these timepieces available. Every piece comes with a Blaken Outdoor Box with custom engraving. You'll also get a warranty (although the length is not specified), a watch strap and a Limited Edition Certificate to put on the fridge for all your friends to see.
What makes this design brilliant is the clean and powerful, yet subtle black that gives the watch a very upscale and versatile frame. The center of the watch totally spits in the face of this reserved elegance with bright, comic illustrations reminiscent of graphic street art and even graffiti.
Trend Themes
1. Customized Timepieces - Andre Borchers incorporates customization into the watch design with custom engraving and a Limited Edition Certificate.
2. Street Art-inspired Design - The use of bright colors and comic illustrations on the watch face adds a disruptive element of street art to the traditionally reserved world of luxury timepieces.
3. Limited Availability - With only seven timepieces available, the exclusivity and rarity of this watch model appeals to a market of luxury consumers seeking unique products.
Industry Implications
1. Luxury Timepiece Industry - Luxury timepiece manufacturers can incorporate the use of street art-inspired design elements to attract a younger and trendier consumer base.
2. Customization Industry - Customization companies can partner with luxury timepiece manufacturers to offer personalized options for consumers who seek exclusivity.
3. Artistic Collaborations - Collaborations between luxury timepiece manufacturers and street artists can lead to innovative and disruptive designs that appeal to a wider range of consumers.
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