This Anchorman 2 Ad Game is Movie Promotion on Expert Level
Ashley Noelle Lesiak — December 9, 2013 — Marketing
References: itunes.apple & fastcocreate
The promotion for the new Ron Burgundy movie has been intense, but this new Anchorman 2 ad takes it to the next level. Besides billboards, TV interviews and commercials there is also now a new game that is being use to promote the much anticipated movie.
The Anchorman 2 ad is in the form of an Apple game app. The game is called ‘Scotchy Scotch Toss.’ The object of the app is to help everyone’s favorite news man by throwing ice in his scotch, since he is too busy doing important newsy stuff to do it himself.
The Anchorman 2 ad game takes place in different locations from the upcoming movie. You can ice Ron in the news room, his RV, his apartment or even Tino’s Jazz Bar.
The new app is an aggressive way to market a movie. Once you get addicted to playing this $0.99 game it would be silly not to see the movie.
The Anchorman 2 ad is in the form of an Apple game app. The game is called ‘Scotchy Scotch Toss.’ The object of the app is to help everyone’s favorite news man by throwing ice in his scotch, since he is too busy doing important newsy stuff to do it himself.
The Anchorman 2 ad game takes place in different locations from the upcoming movie. You can ice Ron in the news room, his RV, his apartment or even Tino’s Jazz Bar.
The new app is an aggressive way to market a movie. Once you get addicted to playing this $0.99 game it would be silly not to see the movie.
Trend Themes
1. Movie-promoting Game Apps - Opportunity for movie studios to create game apps to promote their films and engage audiences in interactive experiences.
2. Aggressive Movie Marketing - Opportunity for film studios to explore new and unconventional ways to market their movies, such as through game apps.
3. Interactive Film Tie-ins - Opportunity for filmmakers to create interactive experiences tied to their films, enhancing audience engagement and promoting their movies.
Industry Implications
1. Entertainment - Entertainment industry can leverage game apps as a promotional tool for movies, enhancing audience interaction and generating buzz.
2. Mobile App Development - Opportunity for mobile app developers to collaborate with movie studios in creating game apps for film promotions, expanding their market reach.
3. Advertising and Marketing - Advertising and marketing agencies can explore innovative strategies, like developing game apps, for promoting movies and reaching target audiences.
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