Skim Milk Taps into Don Bolles for a Social Commentary
References: drinkthismilk & highsnobiety
Streetwear brand Skim Milk launches an unapologetic and honest commentary on socio-political issues with a Spring/Summer 2018 line of anarchy-inspired clothing. Launched in a time of social turmoil, the bold capsule enlists punk legend Don Bolles -- drummer of the renowned LA band The Germs, to be the face of the style lookbook. Throughout, we see the musician sporting graphic-heavy silhouettes with edgy messages such as "Look Rich." and "Buy Art Not Heroin."
Commenting on the current political and economic state, some of the anarchist-inspired clothing references Donald Trump's presidency and a playful take on the GAP logo. Dubbed 'Culture is Dead,' Skim Milk is able to extrude the communal anxiety and point out a digression in meaning and culture that give way to capitalism and other forms of oppression.
Photo Credits: Josh Scholl
Commenting on the current political and economic state, some of the anarchist-inspired clothing references Donald Trump's presidency and a playful take on the GAP logo. Dubbed 'Culture is Dead,' Skim Milk is able to extrude the communal anxiety and point out a digression in meaning and culture that give way to capitalism and other forms of oppression.
Photo Credits: Josh Scholl
Trend Themes
1. Anarchy-inspired Clothing - The trend of anarchy-inspired clothing lines that address socio-political issues will continue as consumers demand clothing with purpose and meaning.
2. Social Commentary Fashion - Fashion lines that make a bold statement on social commentary will see growth as consumers become more politically engaged.
3. Punk-inspired Fashion - The trend of punk-inspired fashion will continue to gain traction as consumers seek to express their individuality and rebellion through clothing.
Industry Implications
1. Fashion and Apparel - Fashion companies that create clothing lines with a strong ideological or political message can stand out in the crowded apparel market.
2. Music and Entertainment - Music and entertainment industries can leverage the popularity of punk legends like Don Bolles to promote clothing lines and other merchandise.
3. Activism and Advocacy - Clothing lines that incorporate social commentary can tap into the growing demand for activism and advocacy in the consumer market.
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