'An Average Day on Facebook' Shows the Number Behind the Popular Site
Susan Keefe — November 20, 2011 — Art & Design
References: mashable & holykaw.alltop
This informative infographic, entitled 'An Average Day on Facebook,' documents the activities and habits of average Facebook users. Whether you're a Facebook fanatic or a digital wall flower, there is no denying that these numbers are just plain fascinating.
Since its inception, Facebook has continued to evolve from a university and college-based social network to an all encompassing online community consisting of people from all walks of life. This diverse and highly active group of digital social butterflies has given rise to some pretty impressive numbers. Since 2008, the average age of a Facebook user rose from 33 to 38, the majority of Facebook friends are high school acquaintances and 56% of users update their status once a week.
An Average Day on Facebook infographic illuminates the numbers behind the massively popular networking site and its findings are astounding.
Since its inception, Facebook has continued to evolve from a university and college-based social network to an all encompassing online community consisting of people from all walks of life. This diverse and highly active group of digital social butterflies has given rise to some pretty impressive numbers. Since 2008, the average age of a Facebook user rose from 33 to 38, the majority of Facebook friends are high school acquaintances and 56% of users update their status once a week.
An Average Day on Facebook infographic illuminates the numbers behind the massively popular networking site and its findings are astounding.
Trend Themes
1. Increasing Age of Facebook Users - As the average age of Facebook users continues to rise, there is an opportunity for businesses to adapt their marketing strategies to target this older demographic.
2. High Engagement on Social Media - The high percentage of Facebook users updating their status once a week presents opportunities for businesses to engage with their audience and create content that fosters ongoing conversation and engagement.
3. Nostalgic Connections - The finding that most Facebook friends are high school acquaintances presents an opportunity for businesses to tap into the emotionally nostalgic connections people have with their past and create marketing campaigns that tap into these feelings of reminiscence.
Industry Implications
1. Marketing - The trends of increasing age of Facebook users, high engagement on social media, and nostalgic connections open up opportunities for disruptive innovation in marketing, such as new ways to target an older demographic, tailored content that sparks conversations, and campaigns that tap into emotional nostalgia.
2. Social Media - The data presented in the 'An Average Day on Facebook' infographic can be used by social media platforms to shape their own marketing strategies and better understand the demographics and behaviors of their users.
3. Education - The evolution of Facebook from a university and college-based social network to a more diverse and all-encompassing online community presents opportunities for education institutions to explore new ways of engaging with their students and reaching a wider audience.
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