The Amusement BODYGITAL Editorial Addresses the Need for Activity
Meghan Young — August 28, 2011 — Fashion
References: alexisraimbault & behance.net
The Amusement BODYGITAL photo spread comments on a very relevant subject that modern society is struggling with today: the need to find ways to incorporate physical activity with digital devices. As companies such as Nintendo, Apple and Facebook continue to entice people with their goods and services, it is the job of others to encourage them to not give up healthier pursuits.
Shot by Alexis Raimbault of Le Petit Oiseau, the Amusement BODYGITAL editorial shows quite abstractly that the way lies in introducing sport and exercise within the technology that drives the modern world. It can be as simply as basic sports like basketball, ping pong and frisbee. Who wouldn't want to join models Laetita Genet and Frédéric Mariez in a sleek yet sweaty game of baseball?
Shot by Alexis Raimbault of Le Petit Oiseau, the Amusement BODYGITAL editorial shows quite abstractly that the way lies in introducing sport and exercise within the technology that drives the modern world. It can be as simply as basic sports like basketball, ping pong and frisbee. Who wouldn't want to join models Laetita Genet and Frédéric Mariez in a sleek yet sweaty game of baseball?
Trend Themes
1. Incorporating-physical-activity - Opportunity to develop technologies and devices that seamlessly integrate physical activity with digital experiences.
2. Sport-and-exercise-technology - Opportunity to create innovative technologies that combine sports and exercise with modern digital devices.
3. Health-driven-technology - Opportunity to design technologies that promote and support a healthier lifestyle in the digital age.
Industry Implications
1. Fitness-technology - Opportunity for fitness tech companies to develop gadgets and apps that merge physical activity with digital interactions.
2. Wearable-technology - Opportunity for wearable tech companies to create devices that track and encourage physical activity within the digital realm.
3. Gaming-technology - Opportunity for gaming companies to develop immersive experiences that require physical movement and exercise.
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