Amor de Madre 'Aurea' Stores and Drains Dishes, Looks Awesome
Marissa Brassfield — April 3, 2009 — Art & Design
References: amordemadre & blog.2modern
This is 'Aurea' by Amor de Madre, a set of three frame-inspired pieces of home decor that serve as dish drainers, dish storage racks and wine racks. Its simple design looks like something you'd buy from IKEA, which speaks to its usefulness--if only every piece of furniture in our homes was so straightforward and space-efficient.
Implications - By taking one household item and transforming it into another, this designer was able to reinvent without actually reinventing. While some are unable to see the potential designs that can be spawned from current products, others, as was the case here, are able to envision and extrapolate. Brands who can apply this concept of reinventing from existing concepts can unlock tremendous opportunity within their own industries.
Implications - By taking one household item and transforming it into another, this designer was able to reinvent without actually reinventing. While some are unable to see the potential designs that can be spawned from current products, others, as was the case here, are able to envision and extrapolate. Brands who can apply this concept of reinventing from existing concepts can unlock tremendous opportunity within their own industries.
Trend Themes
1. Reinventing Household Items - Transforming everyday household objects into different products can lead to innovative designs and opportunities within various industries.
2. Simple and Space-efficient Design - Streamlined and practical design like that of the frame-inspired dish drainer has strong appeal to consumers.
3. Multi-functional Home Decor - Creating home decor that serves multiple functions can be a disruptive innovation opportunity.
Industry Implications
1. Furniture and Home Decor - Innovative designers can create multi-functional furniture and decorative items to streamline space and provide added utility.
2. Kitchen Accessories - Rethinking everyday kitchen items can create new multi-functional products that make cooking and cleaning more efficient.
3. Wine Storage - Designers can revolutionize wine storage by creating unique and practical designs for storing and displaying wine bottles in the home.
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