The Amica 'Shade of Reflections' Editorial is Cinematically Shadowy
Meghan Young — February 11, 2013 — Fashion
References: advanmatthew & fashionising
Inspired by nature in a rather unnatural way, the Amica 'Shade of Reflections' editorial revolves around projected scenes of treetops and the odd urban landscape. Crisp and cold, the imagery contrasts nicely with the bold hues featured in the photoshoot. From deep reds to bright blues, they pop out against the desolate imagery.
The Amica 'Shade of Reflections' editorial was shot by photographer Advan Matthew. Strikingly cinematic despite being a studio photoshoot, the editorial dramatically plays with shadows as though it were stills from a Hitchcock film. Nevertheless, as the subtitle translates to, "Simple silhouette dress reflects elegant personal desires." Outfitted by stylist Gusti Aditya with beauty by Yoga Septa, the looks are sophisticated and minimalist.
The Amica 'Shade of Reflections' editorial was shot by photographer Advan Matthew. Strikingly cinematic despite being a studio photoshoot, the editorial dramatically plays with shadows as though it were stills from a Hitchcock film. Nevertheless, as the subtitle translates to, "Simple silhouette dress reflects elegant personal desires." Outfitted by stylist Gusti Aditya with beauty by Yoga Septa, the looks are sophisticated and minimalist.
Trend Themes
1. Projected Nature Photography - There is an opportunity for image projection technology to be utilized in a unique way for nature photography, creating surreal and cinematic imagery.
2. Contrast Photography - The idea of contrast between bold colors and desolate landscapes as demonstrated in this editorial can be applied to various industries such as fashion, graphic design, and advertising.
3. Studio Cinematic Imagery - The use of projected scenes and creative lighting within a studio environment can be further explored in the film industry for creating unique and stylized scenes.
Industry Implications
1. Fashion - Amica's photoshoot demonstrates an opportunity for designers to use bold colors and futuristic styles against desolate urban and natural backgrounds.
2. Photography - Photographers can explore using image projection technology and creative lighting within a studio setting to create captivating and surreal images.
3. Film - Studios can experiment with projected scene technology and unique lighting for creating stylized shots and unique settings in movies.
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