The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead
Sarah Nazim — August 11, 2012 — Marketing
References: amctv & fluffylinks
This freaky AMC apocalypse guerilla marketing tactic was done on the streets of New York to help promote and encourage the comeback of the show called 'The Walking Dead.' It is no longer being aired as the contract between Dish Network and AMC was not renewed. However, despite this fact, the company wants to see the show back on the air, and decided to devise a creative and memorable scheme.
AMC dressed people up from head to toe in zombie attire, and released them onto the streets; however, the zombies appeared as if they were going about their daily activities. Most of the on-lookers were horrified and confused as to what they were up to, but nonetheless, these spectators were in for a day they wouldn't soon forget.
AMC dressed people up from head to toe in zombie attire, and released them onto the streets; however, the zombies appeared as if they were going about their daily activities. Most of the on-lookers were horrified and confused as to what they were up to, but nonetheless, these spectators were in for a day they wouldn't soon forget.
Trend Themes
1. Guerilla Marketing Tactics - Opportunity for businesses to create unconventional and memorable marketing campaigns that stand out from traditional advertising methods.
2. Consumer Engagement Experiences - Opportunity to immerse consumers in unique and interactive experiences that create a lasting impact and generate buzz.
3. Renewal and Revival Campaigns - Opportunity for businesses to rally support and create excitement for the return of a discontinued product or show.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to use innovative marketing tactics to engage with their audience and generate interest in their content.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to create disruptive and attention-grabbing campaigns that set their clients apart from competitors.
3. Broadcasting and Television - Opportunity for broadcasting and television companies to revitalize and bring back popular shows through creative marketing strategies.
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