The AMBUSH x Gentle Monster Eyewear Re-Release is Utilitarian
Jana Pijak — March 15, 2019 — Fashion
References: hypebae
The AMBUSH x Gentle Monster eyewear re-release draws inspiration from anti-theft tags and packaging. The luxe frames were first launched by AMBUSH -- founded by designer and Instagram style icon Yoon Anh -- in 2016 and are making a comeback for the Spring 2019 season ahead.
The zip tie frames boast metallic detailing and mimic the design of plastic fastener ties. The oversized sunglasses are reminiscent of plastic safety goggles and their zip tie elements are showcased on each arm and along the middle of the frames.
Following in the footsteps of security tag-obsessed labels like Virgil Abloh's Off-White, Palm Angels and more, this collection of bold eyewear transforms a utilitarian object from mundane and functional to ornate.
The zip tie frames boast metallic detailing and mimic the design of plastic fastener ties. The oversized sunglasses are reminiscent of plastic safety goggles and their zip tie elements are showcased on each arm and along the middle of the frames.
Following in the footsteps of security tag-obsessed labels like Virgil Abloh's Off-White, Palm Angels and more, this collection of bold eyewear transforms a utilitarian object from mundane and functional to ornate.
Trend Themes
1. Utilitarian Eyewear - The AMBUSH x Gentle Monster eyewear re-release showcases eyewear that draws inspiration from utilitarian objects, providing an opportunity for disruptive innovation in the eyewear industry.
2. Zip Tie Design - The zip tie frames in the AMBUSH x Gentle Monster collection highlight the potential for disruptive innovation in the fashion and accessories industry by incorporating industrial and unconventional designs.
3. Luxury Fashion Comeback - The re-release of the AMBUSH x Gentle Monster eyewear signifies a trend of luxury fashion brands reviving past designs, offering an opportunity for disruptive innovation in the fashion industry through nostalgia and reinvention.
Industry Implications
1. Eyewear Industry - The AMBUSH x Gentle Monster eyewear re-release presents a disruptive innovation opportunity in the eyewear industry by combining functional eyewear with unconventional design elements.
2. Fashion Industry - The incorporation of zip tie design in the AMBUSH x Gentle Monster collection offers a disruptive innovation opportunity in the fashion industry by introducing unconventional materials and designs into luxury fashion.
3. Accessories Industry - The zip tie eyewear accessories in the AMBUSH x Gentle Monster collection present a disruptive innovation opportunity in the accessories industry by transforming utilitarian objects into fashionable and ornate accessories.
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