Le Labo and AnOther Magazine Presents Amborxyde 17
References: lelabofragrances
New York-based fragrance house Le Labo joins forces with AnOther Magazine to unveil a new candle dubbed Amborxyde 17. This is not the first time that the two are working together, having created the ANOTHER 13 perfume back in 2020. The team tapped artist Katrian de Blauwer to explore the “invisible language of fragrance through her layered tactility” when creating the visual branding of the new candle.
Global brand president and creative director of Le Labo, Deborah Royer noted, “Fragrance speaks a language of its own that no one can ever predict or direct. It contains endless personal stories and intimate experiences waiting to be lived—and sometimes shared. This has always been a common thread in our longstanding friendship with AnOther Magazine, whose introduction to the artist Katrien de Blauwer sparked an open-ended exploration of what it means to give tangible form to fleeting emotion.”
Image Credit: Le Labo
Global brand president and creative director of Le Labo, Deborah Royer noted, “Fragrance speaks a language of its own that no one can ever predict or direct. It contains endless personal stories and intimate experiences waiting to be lived—and sometimes shared. This has always been a common thread in our longstanding friendship with AnOther Magazine, whose introduction to the artist Katrien de Blauwer sparked an open-ended exploration of what it means to give tangible form to fleeting emotion.”
Image Credit: Le Labo
Trend Themes
1. Artistic Fragrance Collaborations - Collaborating with artists for fragrance branding infuses traditional scent marketing with innovative visual storytelling, disrupting how consumers perceive and experience candles.
2. Magazine-brand Partnerships - Partnerships between magazines and brands create unique consumer products that blend lifestyle content with tangible goods, offering companies new pathways for consumer engagement.
3. Sensory Storytelling in Product Design - Utilizing visual art to express the intangible elements of fragrance showcases a shift towards multisensory storytelling, challenging brands to convey deeper narratives in their product offerings.
Industry Implications
1. Luxury Fragrance Industry - The collaboration between fragrance houses and artists invites innovation in the luxury fragrance sector, expanding traditional product lines into full sensory experiences.
2. Publishing Industry - Magazines partnering with lifestyle brands to create unique products like candles reflects an adaptive strategy within the publishing industry to enhance revenue streams beyond traditional media.
3. Art and Design Industry - Integrating artists into product development processes merges creative sectors, offering pioneering opportunities in both the art and consumer goods spaces.
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