Amber Asaly Photographs Girl Power in Motion for C-Heads
Vasiliki Marapas — March 12, 2015 — Fashion
When her plans to shoot outside were thwarted by the cold, photographer Amber Asaly immediately adapted. She explains, “We were actually inspired by this harsh New York winter, enjoying it by staying inside plotting for revenge and daydreaming about madness.”
You can almost feel the cabin fever-like energy in each image. The subjects -- Abla, Jana and Landra -- are all raring to go, and they resent the weather for impeding on their sense of freedom.
Smoking cigarettes, cutting up their T-shirts and lounging around in bed, these three young women embody an anarchist spirit. The viewer gets a sense that, if they don't get out soon, there will be hell to pay. It's a powerful, distinctly feminine energy, that's momentarily subdued, but fearsome nonetheless.
You can almost feel the cabin fever-like energy in each image. The subjects -- Abla, Jana and Landra -- are all raring to go, and they resent the weather for impeding on their sense of freedom.
Smoking cigarettes, cutting up their T-shirts and lounging around in bed, these three young women embody an anarchist spirit. The viewer gets a sense that, if they don't get out soon, there will be hell to pay. It's a powerful, distinctly feminine energy, that's momentarily subdued, but fearsome nonetheless.
Trend Themes
1. Cold Weather Adaptation - Opportunity for businesses to offer innovative solutions for staying comfortable and productive indoors during harsh winter conditions.
2. Anarchist Fashion - Potential for disruptive fashion brands to embrace the rebellious and non-conformist style exhibited in the editorial, catering to consumers seeking alternative clothing options.
3. Feminine Empowerment - Space for companies to create products and services that empower women and promote a sense of strength and independence.
Industry Implications
1. Home Heating and Insulation - Innovation opportunities in the development of energy-efficient and sustainable home heating solutions to combat cold weather limitations.
2. Fashion and Apparel - Disruptive opportunities for fashion brands to tap into the growing demand for edgy and non-conformist clothing styles.
3. Wellness and Self-care - Industry scope for companies to provide products and services that promote women's empowerment, focusing on mental and physical well-being.
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