Altru X Life’s T-Shirt Collection Showcases Recorded Historic Event
References: altruapparel & nylonguysmagazine.tumblr
Altru x LIFE Magazine’s menswear collection examines some of the publication’s most epic snapshots. Pictures of JFK, New York City streets and young California-based city slickers are emblazoned in black and white across the t-shirts. LIFE’s own trademark has been superimposed on to these images, imbuing the apparel with a sense of authenticity.
LIFE Magazine has captured some of the best moments in history. Altru’s examination of the media conglomerate’s photo vault brings forth an unlikely merger between menswear and journalism. Though they may be interpreted as antithetical to one another, they have come together quite nicely here. Male fashion enthusiasts may now make bold stylish statements, ones that are political, cultural and intellectual all at the same time.
LIFE Magazine has captured some of the best moments in history. Altru’s examination of the media conglomerate’s photo vault brings forth an unlikely merger between menswear and journalism. Though they may be interpreted as antithetical to one another, they have come together quite nicely here. Male fashion enthusiasts may now make bold stylish statements, ones that are political, cultural and intellectual all at the same time.
Trend Themes
1. Magazine-themed Menswear - Disruptive innovation opportunity: Collaborations between fashion brands and media outlets to create apparel that blends fashion and journalism.
2. Historic Event Snapshots - Disruptive innovation opportunity: Incorporating iconic photographs from historical events into clothing designs to create unique and authentic fashion statements.
3. Political-cultural-intellectual Statements - Disruptive innovation opportunity: Creating fashion pieces that allow male fashion enthusiasts to express their political, cultural, and intellectual beliefs through their clothing choices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore collaborations with media and photography outlets to create fashion collections that integrate historical images and narratives.
2. Media and Journalism - Disruptive innovation opportunity: Partner with fashion brands to develop merchandise that incorporates iconic photographs and moments from history.
3. Photography - Disruptive innovation opportunity: Collaborate with fashion designers to create clothing lines that feature historic photographs, showcasing the intersection of fashion and photography.
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