The ALTEWAISAOME S/S 13 Collection Plays with Shapes
Alexandra Serrano — September 10, 2012 — Fashion
References: altewaisaome & mercedesbenzfashionweek.se
Showing at the Mercedes-Benz Fashion Week in Stockholm, the ALTEWAISAOME S/S 13 collection was a show of Scandinavian design talent.
For spring, the Swedish design duo Natalia Altewai and Randa Saome opted for a collection that was true to their DNA. The minimalist collection was true to the label's self-described mix of "Scandinavian simplicity with international high fashion." ALTEWAISAOME, founded in 2009, is now a household standout at Mercedes-Benz Stockholm Fashion week.
This season was no exception for the label. Standout pieces for SS13 played with proportion, silhouette and geometric aestheticism. This look was composed of minimalist lines and multi-depth layering complimented by a muted palette that was at times bold with punches of color. With these exemplary attention to detail, ALTEWAISAOME is sure to become a well-known design house internationally.
For spring, the Swedish design duo Natalia Altewai and Randa Saome opted for a collection that was true to their DNA. The minimalist collection was true to the label's self-described mix of "Scandinavian simplicity with international high fashion." ALTEWAISAOME, founded in 2009, is now a household standout at Mercedes-Benz Stockholm Fashion week.
This season was no exception for the label. Standout pieces for SS13 played with proportion, silhouette and geometric aestheticism. This look was composed of minimalist lines and multi-depth layering complimented by a muted palette that was at times bold with punches of color. With these exemplary attention to detail, ALTEWAISAOME is sure to become a well-known design house internationally.
Trend Themes
1. Geometric Aestheticism - Disruptive innovation opportunity: Exploring new ways to incorporate geometric shapes and patterns in fashion design.
2. Proportion Play - Disruptive innovation opportunity: Experimenting with unconventional proportions and layering techniques in garment construction.
3. Muted Palette - Disruptive innovation opportunity: Discovering innovative ways to use subtle and muted colors to create impactful fashion collections.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporating unconventional design elements in traditional fashion collections.
2. Textile Manufacturing - Disruptive innovation opportunity: Developing new fabrics and textile techniques that enhance the visual effect of geometrically-blocked garments.
3. Fashion Retail - Disruptive innovation opportunity: Creating unique shopping experiences for consumers by curating a collection of geometrically-blocked garments and accessories.
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