The 'Alternative Organic Wine' Label Concept is Naturally Wrapped
Vivian Lau — July 4, 2012 — Marketing
References: thedieline & idealog.co.nz
The 'Alternative Organic Wine' packaging concept is created by Tony Ibbotson, who was inspired to fabricate a classy labelling system that didn't look cheap or second-rate.
To reflect the premium nature of the limited edition sauvignon blanc the bottle holds, Ibbotson takes some of the most basic and natural elements of nature: real balsa bark, vine and loose leaves, but arranges them in a minimalistic and design-conscious configuration. The raw materials look like they were growing into the bottle, giving it a unique appearance but with an aesthetic twist.
Instead of just using paper that was pumped out from a special type of wood or applying foreign material-fused ink, the design by The Creative Method takes the term 'natural packaging' and harnesses it in its most literal form. The concept has won Best In Show at the recent Dieline Package Design awards.
To reflect the premium nature of the limited edition sauvignon blanc the bottle holds, Ibbotson takes some of the most basic and natural elements of nature: real balsa bark, vine and loose leaves, but arranges them in a minimalistic and design-conscious configuration. The raw materials look like they were growing into the bottle, giving it a unique appearance but with an aesthetic twist.
Instead of just using paper that was pumped out from a special type of wood or applying foreign material-fused ink, the design by The Creative Method takes the term 'natural packaging' and harnesses it in its most literal form. The concept has won Best In Show at the recent Dieline Package Design awards.
Trend Themes
1. Natural Packaging - Utilizing natural elements in packaging design to create a unique and visually appealing product.
2. Minimalistic Design - Embracing simplicity and elegance in packaging design.
3. Limited Edition Products - Creating exclusivity and desirability through limited edition product offerings.
Industry Implications
1. Wine and Spirits - Exploring innovative packaging concepts for the wine and spirits industry.
2. Packaging Design - Embracing creative and unconventional approaches to packaging design.
3. Sustainable Products - Developing eco-friendly packaging solutions that utilize natural materials.
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