This Alternative Christmas Calendar Counts Down Days with Stories
Laura McQuarrie — November 13, 2015 — Art & Design
References: shortstoryadventcalendar & shortstoryadventcalendar
While many classic advent calendars are associated with food, this alternative Christmas calendar will help to keep off the pounds and entertain at the same time.
Rather than surprising people with gifts or small chocolates, the Short Story Advent Calendar features a collection of 24 short stories to be enjoyed day by day until the arrival of Christmas. Each story is individually bound and comes in a slipcase that can be kept and displayed long after the holiday season is over.
While chocolate is an easy crowd-pleasing treat to fill a holiday countdown calendar with, niche advent calendars are being devloped by brands in the hopes of appealing to the specific tastes of adult bibliophiles, craft beer drinkers and tea lovers.
Rather than surprising people with gifts or small chocolates, the Short Story Advent Calendar features a collection of 24 short stories to be enjoyed day by day until the arrival of Christmas. Each story is individually bound and comes in a slipcase that can be kept and displayed long after the holiday season is over.
While chocolate is an easy crowd-pleasing treat to fill a holiday countdown calendar with, niche advent calendars are being devloped by brands in the hopes of appealing to the specific tastes of adult bibliophiles, craft beer drinkers and tea lovers.
Trend Themes
1. Alternative Advent Calendars - Niche advent calendars are becoming popular, giving businesses the opportunity to target specific customer interests and offer unique advent experiences.
2. Storytelling Entertainment - The rise of experiential storytelling calendars indicates a trend towards more immersive and interactive consumer experiences.
3. Sustainable Holiday Products - Products that can be kept after the holiday season, like the Short Story Advent Calendar's bound and displayed short stories, may become more desirable as consumers seek to reduce waste.
Industry Implications
1. Publishing - Publishing companies can produce literary advent calendars or partner with existing advent calendar producers to add a unique twist to the holiday tradition.
2. Beverage - Beverage companies can create advent calendars featuring craft beer or other specialty drinks to appeal to adult customers.
3. Retail - Retailers can capitalize on the trend of alternative advent calendars by curating a unique selection of niche calendars, while also offering sustainability-focused options like reusable products.
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