Alterna Haircare's 'My Hair. My Canvas.' Collection is Sustainable
Jana Pijak — July 7, 2020 — Fashion
References: alternahaircare
Alterna Haircare's 'My Hair. My Canvas.' collection is the newest offering from the luxury haircare brand and is 100% vegan. Highlighting plant-based ingredients like bamboo extract, white charcoal, coconut sugar, prickly pear oil and vegan botanical caviar, these products are specially formulated to strengthen and nourish locks while working to repair existing damage.
Launched in June, the collection is available for purchase on shopyourspacesalons.com and boasts sustainable packaging as an added bonus. In addition to its New Beginnings Exfoliating Cleanser, the 12-piece product collection also includes the Me Time Everyday Shampoo and Conditioner, the shine-boosting Glow for It Universal Gloss formula and the Another Day Dry Shampoo to name a few.
Fusing salon quality formulas with vegan-friendly ingredients and eco packaging, this haircare line will appeal to sustainable consumers seeking to invest in conscious self care products.
Image Credit: Alterna
Launched in June, the collection is available for purchase on shopyourspacesalons.com and boasts sustainable packaging as an added bonus. In addition to its New Beginnings Exfoliating Cleanser, the 12-piece product collection also includes the Me Time Everyday Shampoo and Conditioner, the shine-boosting Glow for It Universal Gloss formula and the Another Day Dry Shampoo to name a few.
Fusing salon quality formulas with vegan-friendly ingredients and eco packaging, this haircare line will appeal to sustainable consumers seeking to invest in conscious self care products.
Image Credit: Alterna
Trend Themes
1. Plant-based Haircare - Disruptive innovation opportunity: Develop a line of haircare products that utilize plant-based ingredients to meet the increasing demand for vegan and sustainable options in the beauty industry.
2. Sustainable Packaging - Disruptive innovation opportunity: Create eco-friendly packaging solutions for various industries to meet the growing consumer demand for sustainable and environmentally friendly products.
3. Conscious Self Care - Disruptive innovation opportunity: Develop a range of products that cater to conscious consumers who prioritize sustainable and ethical choices in their self care routines.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Explore the development of sustainable and vegan-friendly beauty products to tap into the growing market segment of eco-conscious consumers.
2. Packaging - Disruptive innovation opportunity: Innovate and create sustainable packaging solutions for various industries, including beauty, food, and household products.
3. Health and Wellness - Disruptive innovation opportunity: Develop products and services that cater to the rising demand for conscious self care and well-being among consumers.
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