10.Deep Drops Its Summer 2018 Lookbook Entitled 'Altered States'
References: 10deep & highsnobiety
Fashion label 10.Deep introduces its latest 'Altered States' seasonal offerings for Summer 2018. The new capsule continues its ongoing theme of exploring psychedelic visual concepts, following its previous VCTRY line. The label spotlights a series of pattern designs and captivating hues adorning vintage streetwear silhouettes. The Altered States collection covers a range of apparel including graphic t-shirts, button down shirts, rugby shirts, pants, sweat shorts, bags and hats.
Some standout details of the range include the tiger embellishment on the Warrior shorts and the multibranding accent on the rugby shirts. Additional key pieces in the collection are the Void Moses checkered patterned pants, tie-dye shirts, and the allover print button down shirts. The Altered States series will be available online at 10.Deep and at select retailers.
Some standout details of the range include the tiger embellishment on the Warrior shorts and the multibranding accent on the rugby shirts. Additional key pieces in the collection are the Void Moses checkered patterned pants, tie-dye shirts, and the allover print button down shirts. The Altered States series will be available online at 10.Deep and at select retailers.
Trend Themes
1. Psychedelic Fashion - Disruptive innovation opportunity: Exploring innovative techniques for creating psychedelic visual concepts in clothing design.
2. Vintage Streetwear - Disruptive innovation opportunity: Revitalizing vintage streetwear silhouettes with updated patterns and captivating hues.
3. Graphic Apparel - Disruptive innovation opportunity: Designing unique graphic t-shirts and button-down shirts that stand out in the market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating psychedelic elements into fashion collections to attract a niche market.
2. Retail - Disruptive innovation opportunity: Introducing psychedelic streetwear collections to brick-and-mortar and online retailers.
3. Streetwear - Disruptive innovation opportunity: Exploring new approaches to vintage streetwear design with a psychedelic twist.
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