The Altdeutsche Collection by Moooi is Made for Artisans
Meghan Young — February 25, 2013 — Art & Design
The Altdeutsche Collection is made up of stunning furniture fit for artisans, or at least those who appreciate the work of artisans. Handmade and hand-painted, each piece in the Altdeutsche Collection is inspired by the old-world Frankish furniture that encompassed the art and architecture of the Merovingian dynasty. Nevertheless, the designs are much more modern and vibrant.
Designed by Studio Job, a European creative firm founded by Job Smeets and Nynke Tynagel, for Moooi, the Altdeutsche Collection is comprised of a cabinet, chest and clock. Decorated with elaborate roses, skulls, feathers and keys, each piece tells an intricate story that only individual imaginations will be able to decipher. The Altdeutsche Collection is perfect for classic and contemporary homes begging for vibrant decor.
Designed by Studio Job, a European creative firm founded by Job Smeets and Nynke Tynagel, for Moooi, the Altdeutsche Collection is comprised of a cabinet, chest and clock. Decorated with elaborate roses, skulls, feathers and keys, each piece tells an intricate story that only individual imaginations will be able to decipher. The Altdeutsche Collection is perfect for classic and contemporary homes begging for vibrant decor.
Trend Themes
1. Handmade Furniture - The trend of handmade furniture allows for unique and personalized pieces, disrupting the mass-produced furniture industry.
2. Artisanal Decor - The trend of artisanal decor opens up avenues for artists to revive old-world styles and create vibrant pieces that are not only beautiful but also functional.
3. Reviving Traditional Designs - The trend of reviving traditional designs allows for the preservation of cultural heritage while also infusing a modern touch, creating unique and timeless pieces.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can disrupt the industry by incorporating traditional art forms into modern designs to create one-of-a-kind pieces.
2. Interior Design - Interior designers can capitalize on the trend of artisanal decor by incorporating handmade, unique pieces into their designs to create personalized spaces for their clients.
3. Art and Craft - The art and craft industry can disrupt traditional styles by infusing modern elements and reviving old-world designs to create unique and individualized creations.
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