Almost Normal x Michael Lau Breaks Out Dangerously Stylish Timepieces
Matt Ho — September 24, 2011 — Life-Stages
References: colette.fr & freshnessmag
The world of designer toys and fashion watches has collided in the form of the new Almost Normal x Michael Lau collection.
The Almost Normal x Michael Lau collaboration brings two talents from Hong Kong who have brought a few new timepieces to the table. The actual name of the series is the 270 Degrees collection in reference to the owl, which can actually turn its head 270 degrees. The watches are made with a stainless steel face and leather wrist bands, and is finished off with embedded Swarovski crystals. The silver and gold watches are limited to 79 pieces, while only 39 pink gold watches in production. Each watch will be accompanied by a 16 cm high vinyl figure of Lau’s depiction of an owl.
The Almost Normal x Michael Lau collaboration brings two talents from Hong Kong who have brought a few new timepieces to the table. The actual name of the series is the 270 Degrees collection in reference to the owl, which can actually turn its head 270 degrees. The watches are made with a stainless steel face and leather wrist bands, and is finished off with embedded Swarovski crystals. The silver and gold watches are limited to 79 pieces, while only 39 pink gold watches in production. Each watch will be accompanied by a 16 cm high vinyl figure of Lau’s depiction of an owl.
Trend Themes
1. Designer Toy Watches - Opportunity for designer toy brands to collaborate with watch manufacturers and create unique timepieces that appeal to collectors and fashion enthusiasts.
2. Fashion Watch Collaboration - Potential for fashion watch brands to collaborate with designers and artists to create limited edition collections that combine style and artistry.
3. Luxury Limited Edition Watches - Market potential for luxury watch brands to create limited edition watches with unique designs and premium materials, targeting collectors and luxury consumers.
Industry Implications
1. Designer Toy Industry - Disruptive innovation opportunity for designer toy brands to explore partnerships with watch manufacturers and expand their product offerings into the fashion accessory market.
2. Fashion Watch Industry - Opportunity for fashion watch brands to disrupt the market by collaborating with artists and designers, creating highly sought-after limited edition timepieces that appeal to fashion-forward consumers.
3. Luxury Watch Industry - Opportunity for luxury watch brands to innovate by incorporating artistic elements and collaborating with renowned artists and designers, creating exclusive and highly desirable timepieces for affluent customers.
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