Aliveshoes Lets Chosen Creatives Product & Sell Their Designs
Simal Yilmaz — April 18, 2013 — Fashion
References: aliveshoes & springwise
AliveShoes is a web platform that was created to break the barriers between putting artist designs on the market. The shoe industry is a tricky one for a project to be put in motion. AliveShoes lets creatives all around the world create their own shoe and provides them with a platform to market and sell it.
The designs sent to the company are not all accepted of course. The company is being picky with choosing the designs they want to facilitate the production and marketing of.
So far only ten 10 of the 72 shoe design projects have been approved by the site. Though don’t let this discourage you! If you are interested in putting your talents into profitable use, this project is certainly one to pursue. This is a perfect partnering opportunity for fashion-minded entrepreneurs.
The designs sent to the company are not all accepted of course. The company is being picky with choosing the designs they want to facilitate the production and marketing of.
So far only ten 10 of the 72 shoe design projects have been approved by the site. Though don’t let this discourage you! If you are interested in putting your talents into profitable use, this project is certainly one to pursue. This is a perfect partnering opportunity for fashion-minded entrepreneurs.
Trend Themes
1. Artistic Product Customization - The trend of allowing creatives to customize and design their own products, such as shoes, opens up disruptive innovation opportunities in the fashion industry.
2. Selective Design Curation - The trend of selectively curating designs for production and marketing creates an opportunity for innovative platforms that can provide a curated marketplace for artists.
3. Online Platforms for Product Marketing - The trend of utilizing online platforms for marketing and selling products, like AliveShoes, presents opportunities to create disruptive innovations in e-commerce and digital marketing.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by embracing platforms like AliveShoes that empower creatives and allow for customizable product design.
2. E-commerce - The e-commerce industry can benefit from disruptive innovation by developing online platforms that connect artists and designers with buyers, enabling them to market and sell their unique products.
3. Digital Marketing - The digital marketing industry can capitalize on the trend of online product platforms by offering innovative marketing solutions tailored to digital marketplaces like AliveShoes.
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