Align by Beyond Object Reinterprets the Traditional Writing Tool
Meghan Young — March 25, 2014 — Art & Design
References: beyond-object & yankodesign
Align by Beyond Object, a London-based design studio founded by Hanhsi Chen and ShiKai Tseng, isn't necessarily a newfangled writing tool meant to revolutionize the stationary industry. Instead, it simply rethinks the traditional design in order to introduce a different aspect to it. Sleek and contemporary, the minimal pen doesn't have a button at its end to make it work. Instead, it is made up of three parts, the middle of which can dislocate to retract the head.
Simple yet innovative, Align by Beyond Object allows people to interact with this daily tool in an excitingly unusual way. Available in two sizes, the designers are currently seeking crowd-funding on Kickstarter. They were inspired to recreate the pen due to the lack of attention it is slowly experiencing.
Simple yet innovative, Align by Beyond Object allows people to interact with this daily tool in an excitingly unusual way. Available in two sizes, the designers are currently seeking crowd-funding on Kickstarter. They were inspired to recreate the pen due to the lack of attention it is slowly experiencing.
Trend Themes
1. Reimagined Writing Tools - Align by Beyond Object introduces a new perspective to traditional pens, creating opportunities for reimagining other writing tools as well.
2. Minimalist Design - The sleek and contemporary design of Align by Beyond Object's pen opens up possibilities for minimalist design in various industries.
3. Interactive Stationery - Align by Beyond Object's unique dislocating feature encourages the development of interactive stationery products.
Industry Implications
1. Office Supplies - The reimagined writing tool trend presents opportunities for disruptive innovation in the office supplies industry.
2. Product Design - The minimalist design trend seen in Align by Beyond Object's pen can inspire disruptive innovation in the field of product design.
3. Crowdfunding Platforms - The use of Kickstarter for funding Align by Beyond Object's pen suggests potential disruptive opportunities in the crowdfunding platform industry.
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