Alife Spring 2011 Collection Features Fontastic Branding
Marissa Brassfield — August 9, 2010 — Fashion
References: alifekicks & highsnobiety
These street shoes are from the Alife Spring 2011 collection, and feature typographic menswear that any word nerd can appreciate. The line channels the old-school aesthetic of saddle shoes and deck shoes, but retains a modern edge. Some of the shoes feature Vibram soles for extra comfort.
See more images of the Alife Spring 2011 collection above, and check out other hot deck shoes for men below.
Implications - One of the best ways a brand can distinguish itself as a tastemaker is by slightly (but brazenly) altering a traditional product. By adding a bit of edge to an established commodity, the company shows that it appreciates the conventional as well as the cutting-edge.
See more images of the Alife Spring 2011 collection above, and check out other hot deck shoes for men below.
Implications - One of the best ways a brand can distinguish itself as a tastemaker is by slightly (but brazenly) altering a traditional product. By adding a bit of edge to an established commodity, the company shows that it appreciates the conventional as well as the cutting-edge.
Trend Themes
1. Typography in Fashion - Incorporating typographic elements into fashion creates a unique visual appeal and attracts word nerds and fashion enthusiasts alike.
2. Modernizing Classic Styles - Updating traditional footwear styles with a modern twist appeals to consumers who appreciate both nostalgia and contemporary design.
3. Comfort-driven Fashion - The inclusion of Vibram soles in street shoes demonstrates the growing demand for comfortable and functional fashion items.
Industry Implications
1. Fashion Design - Fashion designers can explore the combination of typography and clothing to create visually compelling and unique collections.
2. Footwear Manufacturing - Footwear manufacturers can integrate Vibram soles into their designs to cater to the increasing demand for comfortable and supportive shoes.
3. Brand Marketing and Advertising - Marketing and advertising professionals can leverage the trend of modernizing classic styles to create engaging campaigns that resonate with both traditional and contemporary audiences.
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