Alexandra Verschueren Wins Hyeres With Her Texturized Basics
Tiana Reid — May 30, 2010 — Fashion
References: alexandraverschueren & dazeddigital
Alexandra Verschueren won the highly sought-after Hyères prize for her collection of classic basics with a pierced twist. Many of her garments are anchored by perforated patterns that add a grungy texture to the more refined shape of the clothing.
After graduating from Antwerp Academy in 2009, Alexandra Verschueren has interned for the likes of Proenza Schouler and Derek Lam. Verschueren's inspiring collection shows that she's definitely as talented as the company she keeps.
Implications - Consumers that appreciate a centred design aesthetic are looking for images and products that will create a lasting impression. Businesses that are looking to stay in the mind of the buyer should consider concentrating on one repeated image, or phrase in order to draw in a loyal clientele.
After graduating from Antwerp Academy in 2009, Alexandra Verschueren has interned for the likes of Proenza Schouler and Derek Lam. Verschueren's inspiring collection shows that she's definitely as talented as the company she keeps.
Implications - Consumers that appreciate a centred design aesthetic are looking for images and products that will create a lasting impression. Businesses that are looking to stay in the mind of the buyer should consider concentrating on one repeated image, or phrase in order to draw in a loyal clientele.
Trend Themes
1. Perforated Basics - The rise of Alexandra Verschueren's perforated basics collection highlights a growing trend towards textured, grungy basics with a twist.
2. Centred Design Aesthetic - Consumer interest in centred design aesthetics presents an opportunity for businesses to concentrate on one repeated image or phrase to draw in a loyal clientele.
3. Classic Shapes with a Twist - The popularity of Alexandra Verschueren's classic shapes with a pierced twist signifies a trend towards traditional clothing styles with added element of surprise.
Industry Implications
1. Fashion - The fashion industry can take advantage of the growing trend towards textured, grungy basics with a twist and incorporate perforated patterns into their designs.
2. Marketing - Incorporating a centred design aesthetic into marketing campaigns can help businesses draw in consumers and create a lasting impression.
3. Art and Design - Artists and designers can take inspiration from Alexandra Verschueren's collection and consider incorporating unexpected elements into traditional shapes and designs.
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