Alessi Sushi by Rodrigo Torres Could Dethrone the Timeless Zippo
Meghan Young — May 24, 2013 — Art & Design
References: behance.net & fastcodesign
The Alessi Sushi lighter may very well displace the iconic design of the Zippo lighter, which was first introduced in the 1930s, popularized by U.S. forces in World War II and made timeless in countless of action films. Sleek and simple, the Alessi Sushi lighter may be considered a futuristic alternative, but in the age of Apple products, it is clear people love the look.
Created by Rodrigo Torres, a designer based in Milan, Italy, the Alessi Sushi lighter is functional. It fits easily in pocket yet has an extended lip that makes it perfect for kitchen uses as well such as lighting gas stoves and small candle holders. Torres says, “I wanted to create an iconic, domestic, and sympathetic object. A product that[...] reminded the user of the emotiveness and warmth of that period of time when home appliances told a story through simplicity, joy, and a very strong identity.”
Created by Rodrigo Torres, a designer based in Milan, Italy, the Alessi Sushi lighter is functional. It fits easily in pocket yet has an extended lip that makes it perfect for kitchen uses as well such as lighting gas stoves and small candle holders. Torres says, “I wanted to create an iconic, domestic, and sympathetic object. A product that[...] reminded the user of the emotiveness and warmth of that period of time when home appliances told a story through simplicity, joy, and a very strong identity.”
Trend Themes
1. Modern Lighter Design - An opportunity to redesign the classic lighter with a more modern approach
2. Multipurpose Lighters - A trend towards creating lighters that can be used for both personal and household applications
3. Emotive Domestic Products - An emphasis on creating household products that evoke emotions and warmth
Industry Implications
1. Consumer Goods - An opportunity for consumer goods companies to update and innovate their lighter offerings
2. Houseware - A potential market for multipurpose lighters that can be used for kitchen and home applications
3. Product Design - A need for product designers to create household products that are both functional and emotionally resonant
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