The Alejandro Sonoro 'That's My Wife' Channels Old Hollywood Glam
Corinne Guirgis — July 11, 2011 — Fashion
References: alejandrosonoro & bentrovatoblog
The Alejandro Sonoro Thats My Wife! photo series epitomizes the ultimate male marriage fantasy. Gorgeous German model Antonia Trettel is the star of the show, which tells a story shot in both still images and video. Having graced the covers of such international editorials as Vogue and Harper's Bazaar, Trettel was cast at the perfect time for this campaign, as her career is taking off. The styling for the shoot was done by duo Anna and Borja using fashion from Christhian Lacroix and Casadei.
Alejandro says this about the story: "I really like when the model and the location play off each other, and become one. I also tried to make Antonia be a bit shameless without loosing the Rita Hayworth 50′s glam." There's no doubt that Sonoro succeeded in this effort, as the shoot strikes the perfect balance between salaciousness and elegance.
Implications - Fantasies are an element of sexuality that are easy to play up in art and photography, as both are acceptable outlets for expression of taboo topics that defy societal norms.
Alejandro says this about the story: "I really like when the model and the location play off each other, and become one. I also tried to make Antonia be a bit shameless without loosing the Rita Hayworth 50′s glam." There's no doubt that Sonoro succeeded in this effort, as the shoot strikes the perfect balance between salaciousness and elegance.
Implications - Fantasies are an element of sexuality that are easy to play up in art and photography, as both are acceptable outlets for expression of taboo topics that defy societal norms.
Trend Themes
1. Marriage Fantasy Art - Artists are capitalizing on the market for taboo topics such as marriage fantasies and sex that are being expressed through films, photography and art in general.
2. Retro Glamour Fashion - The trends are pushing back to old glamour styles such as Rita Hayworth 50's glam and classic fashion brands like Christhian Lacroix and Casadei.
3. Location-based Photography - The trend is shifting in photography towards exploring context and relationships between the model, art, and the shooting location.
Industry Implications
1. Fashion and Accessories - Brands can innovate and market their products using classic glamour and retro styles from the 50's era, like Christhian Lacroix and Casadei, to create an iconic and timeless image.
2. Photography and Film - Photographers and filmmakers can explore the emotional and psychological aspects of relationships and fantasies and create unique, evocative and provocative visual art pieces like the 'That's My Wife' photo series.
3. Marketing and Advertising - Marketing teams can capitalize on the taboo nature of sexuality and fantasies in their ad campaigns, using provocative images and messages to capture consumer attention and create viral campaigns.
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