The Akomplice 2012 Fall/Winter Lookbook is Shot at the 2012 DNC
Trenton Millar — September 20, 2012 — Fashion
References: akomplice-clothing & hypebeast
The Akomplice 2012 Fall/Winter lookbook is a politically charged piece that has a bold message and bold style. The entire lookbook was shot during the recent Democratic National Convention this September in Charlotte, North Carolina. Akomplice fashion is shown in the midst of political protests, American patriotism and heavy security.
Akomplice has, through this lookbook, associated itself with free speech, activism and a rebellious attitude. Tees, knits, jackets and caps are all sported alongside bandit face coverings. The collection has a casual street style that shows a revolutionary counter-culture that only seems like it is growing these days.
The fact that this lookbook is shot at a real life political convention really adds something to the emotional connection people feel towards the brand. This is a brave message that goes swimmingly with the confident clothes of Akomplice.
Akomplice has, through this lookbook, associated itself with free speech, activism and a rebellious attitude. Tees, knits, jackets and caps are all sported alongside bandit face coverings. The collection has a casual street style that shows a revolutionary counter-culture that only seems like it is growing these days.
The fact that this lookbook is shot at a real life political convention really adds something to the emotional connection people feel towards the brand. This is a brave message that goes swimmingly with the confident clothes of Akomplice.
Trend Themes
1. Politically Charged Fashion - The trend of using fashion as a platform to express political views is disrupting traditional fashion and advertising avenues.
2. Activist Streetwear - The trend of incorporating activist messaging and social issues into streetwear is creating a new market for fashion startups.
3. Real-life Event Fashion Shoots - The trend of using real-life events or locations for fashion shoots creates an emotional connection between the brand and its audience.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace social issues and incorporate activist messaging into clothing, creating a new niche market.
2. Advertising - Advertising agencies have an opportunity to create campaigns that use politically charged messaging to connect with consumers on a deeper level.
3. Event Planning - Event planners have an opportunity to offer unique locations and experiences for fashion shoots that create a deeper connection between brands and their audience.
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