Thule's New Product Aims to Protect Babies from Pollution
Kalin Ned — August 10, 2023 — Life-Stages
References: thule & thulegroup
With alarming rates of air pollution present in urban centers, it comes as no surprise that air-purifying strollers are becoming a thing as consumers seek to protect their babies and children from devastating implications. Answering this growing niche is Thule, a brand known for its car storage accessories.
Recently, the brand introduced the Thule Shine Air Purifier Canopy. This accessory is compatible with the Thule Shine city stroller. Developed in collaboration with Swedish technology start-up bubl.AB, the canopy utilizes EPA Filters and a silent fan to deliver gentle, filtered airflow. The designers claim that the air-purifying stroller canopy can release over 150 liters of purified air per minute around the baby. An accompanying app monitors air quality inside and outside the canopy, prompting filter changes.
Image Credit: Thule
Recently, the brand introduced the Thule Shine Air Purifier Canopy. This accessory is compatible with the Thule Shine city stroller. Developed in collaboration with Swedish technology start-up bubl.AB, the canopy utilizes EPA Filters and a silent fan to deliver gentle, filtered airflow. The designers claim that the air-purifying stroller canopy can release over 150 liters of purified air per minute around the baby. An accompanying app monitors air quality inside and outside the canopy, prompting filter changes.
Image Credit: Thule
Trend Themes
1. Air-purifying Strollers - The trend of air-purifying strollers is on the rise as parents seek to protect their children from the harmful effects of air pollution.
2. Urban Air Pollution - The alarming rates of air pollution in urban centers have created a demand for innovative solutions like air-purifying stroller canopies.
3. Collaborative Technology Start-ups - The collaboration between Thule and bubl.AB showcases the potential for technology start-ups to disrupt traditional industries with innovative products like air-purifying stroller canopies.
Industry Implications
1. Baby Products - The introduction of air-purifying stroller canopies presents an opportunity for baby product manufacturers to cater to the growing demand for products that protect infants from air pollution.
2. Outdoor Gear - The introduction of the Thule Shine Air Purifier Canopy highlights the potential for outdoor gear manufacturers to incorporate innovative features like air-purifying technology into their products.
3. Air Quality Monitoring - The accompanying app that monitors air quality inside and outside the canopy suggests a potential growth market for companies specializing in air quality monitoring and technology.
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