The Nike Sportswear Air Royal Mid SO Combines Two Classic Styles in One Shoe
Jaime Neely — June 30, 2011 — Fashion
Nike is known for its superior expertise when it comes to producing a fabulous pair of shoes and the Air Royal Mid SO is highly reflective of the brand's expertise. The Air Royal Mid SO combines classic comfort and style as well as boasts some contemporary characteristics.
The shoe's exterior contains both suede and breathable leather which result is a highly versatile and comfortable show. The high-cut and slimmer fit of the Royal Air Mid SO provides consumers with a balanced footwear option of posh and laid-back.
The shoe is available in three different colorways, each easily paired with a variety of outfits for a put-together look.
Implications - Businesses that can provide their clients with products that are both versatile and aesthetically pleasing will see big returns. Due to the recent economic recession clients today often rely on one product as being capable of serving a multitude of functions.
The shoe's exterior contains both suede and breathable leather which result is a highly versatile and comfortable show. The high-cut and slimmer fit of the Royal Air Mid SO provides consumers with a balanced footwear option of posh and laid-back.
The shoe is available in three different colorways, each easily paired with a variety of outfits for a put-together look.
Implications - Businesses that can provide their clients with products that are both versatile and aesthetically pleasing will see big returns. Due to the recent economic recession clients today often rely on one product as being capable of serving a multitude of functions.
Trend Themes
1. Hybrid Footwear - The combination of classic and contemporary footwear styles creates opportunities to offer versatile and stylish products.
2. Multi-functional Products - The demand for products that can serve multiple functions provides opportunities for businesses to create versatile and economical offerings.
3. Slim-fit Design - The trend towards slimmer fitting shoes creates opportunities for businesses to offer stylish options with a balanced look.
Industry Implications
1. Footwear - There is an opportunity for shoe manufacturers to produce combination shoes that provide both style and versatility.
2. Fashion - This trend of combining classic and contemporary styles can also be seen in other areas of fashion, such as apparel and accessories.
3. Retail - Retailers can capitalize on the trend towards multi-functional products by offering items that can serve a variety of purposes.
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