Nike Updated the 'Air Max 90 Premium' to Encapsulate a Popular Activity
Riley von Niessen — September 7, 2016 — Fashion
References: en.titolo.ch & hypebeast
With the new 'Campfire' colorway for its 'Air Max 90 Premium' model, Nike works to bring flames to the feet of its consumers.
To do this, the brand covers the sneakers in orange, red and yellow, along with a few choice blue accents for contrast. In order to capture the look of not only the bonfire itself, but also the people who are likely to surround it, Nike includes some black and yellow plaid on parts of the upper to link the sneakers to the flannel shirts campers often dress in.
The blue accents on the Air Max 90 Premiums can be found on the tongue and at the bottom of the sole, diverging from the almost all-warm colorway for a refreshing twist. Considering the bright tones used throughout, the Campfire Air Max 90 Premiums are made for those with a taste for statement-making footwear.
To do this, the brand covers the sneakers in orange, red and yellow, along with a few choice blue accents for contrast. In order to capture the look of not only the bonfire itself, but also the people who are likely to surround it, Nike includes some black and yellow plaid on parts of the upper to link the sneakers to the flannel shirts campers often dress in.
The blue accents on the Air Max 90 Premiums can be found on the tongue and at the bottom of the sole, diverging from the almost all-warm colorway for a refreshing twist. Considering the bright tones used throughout, the Campfire Air Max 90 Premiums are made for those with a taste for statement-making footwear.
Trend Themes
1. Campfire-inspired Sneaker Trend - Opportunity for brands to design sneakers that incorporate elements from popular outdoor activities, such as bonfires.
2. Statement Footwear Trend - Opportunity for brands to create bold and eye-catching footwear designs that make a fashion statement.
3. Colorful Contrasting Accents Trend - Opportunity for brands to experiment with contrasting colors and accents to add visually appealing details to their footwear.
Industry Implications
1. Fashion and Apparel Industry - Opportunity for fashion brands to innovate and create unique and trendsetting footwear designs.
2. Outdoor Recreation Industry - Opportunity for outdoor brands to collaborate with footwear companies to create sneakers inspired by popular outdoor activities.
3. Sports and Athletics Industry - Opportunity for sports brands to incorporate bold and vibrant designs into their athletic footwear collections.
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