The Air Jordan Sixty Plus Grape Edition Pays Homage to 60+ Points a Game
Robyn Currie — January 29, 2010 — Fashion
References: nike & freshnessmag
The Air Jordan Sixty Plus became the touchstone sneakers for Jordan fans everywhere. Commemorating the basketball god’s ability to score numerous points in one game sure does deserve its own shoe.
And now the new Air Jordan Sixty Plus Grape edition not only remembers the good ol’ days, but also the shoes that commemorated those days. It is like the spork (the spoon and fork) in one combo, but these are game- and previous shoe-celebrating shoes. I know, it doesn’t make much sense, but they look really rad.
And now the new Air Jordan Sixty Plus Grape edition not only remembers the good ol’ days, but also the shoes that commemorated those days. It is like the spork (the spoon and fork) in one combo, but these are game- and previous shoe-celebrating shoes. I know, it doesn’t make much sense, but they look really rad.
Trend Themes
1. Commemorative Sneakers - The trend of designing sneakers to pay homage to iconic moments in sports can disrupt the sneaker industry by creating a new category of limited edition, collectible shoes.
2. Nostalgia Marketing - The trend of tapping into nostalgia to sell products can disrupt the marketing industry by creating opportunities for brands to connect with consumers on an emotional level.
3. Celebrity Endorsements - The trend of using celebrity endorsements to promote products can disrupt the advertising industry by offering new avenues of marketing and increased exposure for both the brand and celebrity.
Industry Implications
1. Sports Apparel - The sports apparel industry can capitalize on the trend of commemorative sneakers by partnering with athletes and designing limited edition shoes that celebrate historic moments in sports.
2. Collectibles - The collectibles industry can benefit from the trend of designing commemorative sneakers by offering a new category of limited edition, high-value items for collectors and fans.
3. Marketing & Advertising - The marketing and advertising industry can capitalize on the trend of nostalgia marketing and celebrity endorsements by developing campaigns that evoke positive memories and emotions associated with iconic moments and famous faces.
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