The Iconic 'Air Jordan 7s' Have Been Adapted for the Football Field
Christopher Magsambol — September 16, 2015 — Fashion
References: sneakernews & freshnessmag
To commemorate the 23rd anniversary of the Air Jordan 7s, the brand has has applied its signature design to field-ready cleats. Despite reviving the signature sneaker, another interesting element of the new version is that each design is paired to represent a specific NFL team's colors.
Apart from being visually stunning, these cleats are also built for maximum performance. Each shoe is finished with a Lunarlon cushioning system, which has proven to deliver an extremely responsive feel.
Some of the NFL's top talent will be sporting the remixed Air Jordan 7s as the season is set to begin this week. The team-themed cleats will sure to be a hit among both professionals and amateurs who hope to support their team from head to toe.
Apart from being visually stunning, these cleats are also built for maximum performance. Each shoe is finished with a Lunarlon cushioning system, which has proven to deliver an extremely responsive feel.
Some of the NFL's top talent will be sporting the remixed Air Jordan 7s as the season is set to begin this week. The team-themed cleats will sure to be a hit among both professionals and amateurs who hope to support their team from head to toe.
Trend Themes
1. Team-themed Cleats in Sports - Disruptive innovation opportunity: Collaborate with brands and sports teams to create customized, team-themed cleats for athletes, boosting fan engagement and revenue.
2. Iconic Sneaker Designs in Sports Apparel - Disruptive innovation opportunity: Adapt iconic sneaker designs to different sports apparel, creating unique and fashionable products that appeal to both athletes and fans.
3. Performance Enhancement in Sports Footwear - Disruptive innovation opportunity: Incorporate advanced cushioning systems and materials, like the Lunarlon cushioning system, to improve performance and comfort in sports footwear.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Combine sports and fashion by offering customizable team-themed apparel, allowing fans to show support for their teams in style.
2. Athletic Footwear - Disruptive innovation opportunity: Develop high-performance cleats and shoes with innovative technologies and designs that cater to the specific needs of different sports.
3. Sports Marketing and Merchandising - Disruptive innovation opportunity: Create strategic partnerships between sports teams/brands and fashion companies to capitalize on the popularity of team-themed merchandise, enhancing fan loyalty and increasing revenue.
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